Brand Strategist

CIRCLE Women Association, a women-led social enterprise established in 2018, is dedicated to empowering women across Pakistan through digital literacy, financial inclusion, and entrepreneurship. The organization advances women’s economic opportunities by leveraging AI-powered health solutions, skills development, and inclusive program design. With a majority of women on its Board and team, CIRCLE creates growth pathways for women from diverse socio-economic backgrounds, aligning its efforts with the UN Sustainable Development Goals. One of its flagship initiatives, CIRCLE Baji, is Pakistan’s first large-scale WhatsApp-based digital learning platform, providing thousands of women—especially from low-income communities—with digital skills, financial literacy, and business tools. Through a combination of on-ground programs, digital interventions, and a community-centered leadership model, CIRCLE fosters safe and empowering spaces where women can learn, lead, and thrive.

The organization is seeking a full-time, on-site Brand Strategist based in Lahore. This role will focus on developing and refining CIRCLE’s brand positioning across its programs, platforms, and campaigns to effectively communicate the mission of women’s economic empowerment. The Brand Strategist will conduct market and audience research, define key messaging, create brand guidelines, and ensure consistent application of the organization’s visual and verbal identity across all channels. Collaboration with communications, design, program, and partnerships teams will be essential to shape storytelling, campaign narratives, and content that resonate with diverse communities and stakeholders. Additionally, the strategist will monitor brand performance, analyze engagement data, and recommend improvements to enhance brand recognition, trust, and overall impact.

Key Responsibilities

- Develop and implement a comprehensive brand strategy that aligns with CIRCLE’s mission and organizational goals.
- Conduct market and audience research to inform brand positioning and messaging.
- Create and maintain brand guidelines to ensure consistent use of visual and verbal identity across all platforms and campaigns.
- Collaborate closely with communications, design, program, and partnerships teams to craft compelling narratives and campaign content.
- Monitor brand performance through data analysis and engagement metrics, providing actionable recommendations for improvement.
- Support storytelling efforts that highlight the impact of CIRCLE’s initiatives on women’s economic empowerment.
- Ensure brand consistency in all external and internal communications to build trust and recognition among diverse stakeholders.

Required Qualifications

- Proven experience in developing and implementing brand strategies, particularly for mission-driven or social impact organizations.
- Strong skills in brand management, including maintaining consistency across campaigns, content, and visual assets.
- Excellent communication skills with the ability to craft compelling narratives tailored to diverse audiences.
- Bachelor’s degree in Marketing, Communications, Brand Management, Business, or a related field; equivalent professional experience will also be considered.
- Ability to work collaboratively in a community-centered environment and engage effectively with on-ground program teams.
- Strong analytical and research capabilities to interpret audience insights and campaign performance data.
- Proficiency with digital and social media platforms, along with familiarity with content creation and design workflows.

Preferred Qualifications and Benefits

Experience working within social impact, nonprofit, or women’s empowerment sectors is highly advantageous. The role offers the opportunity to contribute meaningfully to a pioneering organization committed to advancing women’s economic empowerment in Pakistan. Working at CIRCLE provides a collaborative environment where innovation, inclusivity, and community engagement are prioritized.

This position is based in Lahore and requires full-time, on-site commitment.