The Business Developer will play a crucial role in managing outbound lead generation and appointment setting across various channels such as cold email, cold calling, LinkedIn, social media, and online communities. This position requires a hands-on approach to developing and enhancing the company’s outbound sales process. The ideal candidate will possess strong communication and research skills, a solid understanding of the Amazon seller ecosystem, and the ability to cultivate meaningful business relationships. This role offers direct exposure to U.S.-based clients and leadership, with opportunities for career advancement within the sales and business development teams.
Key Responsibilities
- Research and compile targeted lead lists of Amazon sellers, private-label brands, and e-commerce business owners using Amazon storefronts, seller databases, LinkedIn, and other relevant platforms.
- Plan and execute cold email campaigns, including lead list building, email copywriting, follow-ups, sequencing, and basic email deliverability management.
- Conduct outbound cold calls to Amazon sellers and brand owners to introduce company services, qualify prospects, and schedule sales meetings.
- Perform LinkedIn outreach through connection requests, personalized messaging, follow-ups, and professional engagement.
- Engage potential clients via Instagram, Facebook, and other relevant social media platforms.
- Participate actively in Amazon seller communities, Skool groups, Facebook groups, and e-commerce forums to build relationships and generate leads.
- Qualify prospects based on the company’s ideal customer profile before scheduling meetings.
- Manage scheduling of qualified meetings directly on the sales team’s calendar, including confirmations, reminders, follow-ups, and rescheduling to maximize attendance.
- Maintain accurate records of leads, conversations, follow-ups, and pipeline stages within the CRM system.
- Track and report weekly performance metrics such as outreach volume, response rates, qualified leads, meetings booked, and meeting attendance rates.
- Test and optimize outreach messages, offers, and channels to improve lead generation and appointment-setting effectiveness.
- Collaborate with sales and management teams to refine outreach strategies and improve conversion rates.
Required Qualifications
- 1 to 3 years of experience in business development, B2B sales, outbound sales, lead generation, or appointment setting.
- Strong understanding of the Amazon seller ecosystem, including FBA, PPC, Seller Central, and Brand Registry.
- Experience working with Amazon agencies, e-commerce companies, or digital marketing agencies is advantageous.
- Excellent written and spoken English with confidence in professional communication with U.S.-based business owners.
- Proven ability to use at least two outbound channels such as cold email, cold calling, LinkedIn outreach, social media direct messaging, or community-based prospecting.
- Familiarity with sales and prospecting tools like Apollo, Instantly, Smartlead, LinkedIn Sales Navigator, cold-calling dialers, and CRM platforms.
- Experience with CRM systems such as GoHighLevel (GHL), HubSpot, or similar is preferred.
- Strong research, organizational, follow-up, and time-management skills.
- Resilience to handle rejection while maintaining consistent outreach activity and meeting weekly/monthly targets.
- A proactive, self-motivated mindset focused on measurable results.
Preferred Qualifications and Benefits
- An established network or active presence in Amazon seller and e-commerce communities.
- Experience crafting personalized cold emails and outreach messages that generate positive responses.
- Basic knowledge of email deliverability concepts, including domain warm-up, inbox rotation, and campaign performance.
- Proven track record of booking qualified sales meetings for international clients or service-based businesses.
What We Offer
- Competitive salary ranging from PKR 80,000 to 120,000 per month, based on experience and skills.
- Performance-based incentives tied to qualified meetings booked and successful deals sourced.
- Opportunity to build and manage an outbound lead-generation process from the ground up.
- Direct interaction with U.S.-based clients and company leadership.
- Career growth prospects toward Senior Business Developer, Business Development Lead, or Sales Lead roles.
- Paid leave and additional company benefits in accordance with company policy.
- A professional work environment emphasizing learning, accountability, and career development.
Location: Karachi, Pakistan (On-site)
Employment Type: Full-Time
Shift: Night Shift (8 PM to 5 AM)