Business Development Associate

Location: Pakistan (Remote)
Job Type: Full-Time
Department: Business Development & Sales
Reports To: Business Development Manager

We are seeking a dynamic and results-oriented Business Development Associate to join our expanding team. In this role, you will be instrumental in growing our client portfolio by identifying new market opportunities and driving revenue growth. Your responsibilities will include conducting thorough market research, executing lead generation campaigns, initiating contact with potential clients, and supporting the sales process from initial prospecting through to deal closure. This position is ideal for someone with strong communication skills, analytical thinking, and a passion for technology, strategy, and building lasting client relationships.

Key Responsibilities
- Conduct comprehensive market research to identify prospective clients, emerging industry trends, and new business channels.
- Develop and maintain targeted prospect lists using key channels such as LinkedIn, industry databases, and cold outreach methods.
- Execute multi-channel outreach campaigns, including cold emailing, cold calling, and personalized LinkedIn networking to engage potential clients.
- Qualify both inbound and outbound leads by assessing project scope, budget, timelines, and decision-maker involvement.
- Schedule discovery meetings, product demonstrations, and initial strategy calls for senior Sales Leads and Business Development Managers.
- Support the preparation of client pitch decks, business proposals, sales collateral, and responses to Requests for Proposal (RFPs).
- Monitor sales metrics, response rates, and pipeline health to continuously improve outreach strategies and overall effectiveness.

Required Qualifications & Skills
- Bachelor’s degree in Business Administration, Marketing, Communications, Computer Science, or a related discipline.
- 1 to 3 years of experience in sales, lead generation, business development, or client-facing roles; experience in Tech, SaaS, or B2B services is highly advantageous.
- Excellent written and verbal communication skills, with strong active listening and persuasive presentation abilities.
- Strong research and analytical skills, capable of analyzing target markets, identifying key decision-makers, and understanding client challenges.
- Proficiency with CRM platforms such as HubSpot or Salesforce, and familiarity with lead research tools including LinkedIn Sales Navigator, Apollo, Hunter, or ZoomInfo.
- A proactive, goal-driven mindset with the ability to work independently in a fast-paced environment.

Preferred Qualifications and Benefits
While not explicitly listed, candidates with experience in technology-driven sales environments and those comfortable with remote work dynamics will thrive in this role. The position offers the opportunity to work remotely from Pakistan, contributing to a collaborative and growth-focused team.

Interested candidates are encouraged to submit their resume along with a brief cover letter highlighting their experience in lead generation and business development.