Business Development Associate

Idenfo, a fast-growing RegTech company based in Karachi, Pakistan, is looking for a motivated Business Development Associate to join the team full-time. The company focuses on helping global organizations simplify AML, KYC, and compliance processes by integrating advanced technology with deep compliance knowledge. This role plays a vital part in driving company growth by identifying potential clients, conducting targeted outreach, qualifying leads, and generating new business opportunities. The successful candidate will work closely with the Sales team to build and maintain a strong prospect pipeline, engage potential clients through various channels, and ensure consistent follow-up during the early stages of the sales cycle.

Key Responsibilities

- Lead Generation & Prospecting: Identify and research potential clients across target markets and industries to build a robust pipeline.
- Outbound Outreach: Conduct targeted outreach campaigns through LinkedIn, email, phone calls, and other relevant channels to engage prospects effectively.
- Lead Qualification: Assess prospects’ needs, qualify opportunities, and determine their suitability for Idenfo’s solutions.
- Pipeline Management: Keep prospect and lead information accurate and up-to-date to ensure smooth progression through sales stages.
- CRM Management: Log all outreach activities, conversations, follow-ups, and lead data accurately within the CRM system.
- Follow-ups: Perform timely and consistent follow-ups to maximize engagement and convert prospects into meetings.
- Sales Coordination: Collaborate with Sales Managers and Account Executives to schedule qualified meetings and ensure a seamless handover of opportunities.
- Market Research: Analyze target companies, industries, decision-makers, and market trends to improve prospecting effectiveness.
- Reporting: Track and report on outreach activities, response rates, meetings booked, lead progression, and other key business development metrics.
- Process Improvement: Identify and suggest enhancements to prospecting, outreach, follow-up, and lead qualification processes.

Required Qualifications

- 0–2 years of experience in Business Development, Sales Development, Lead Generation, Inside Sales, or related fields.
- Familiarity with B2B sales and outbound prospecting techniques.
- Strong written and verbal communication skills.
- Proficiency in outreach via LinkedIn, email, and phone.
- Solid research and lead qualification abilities.
- Experience using CRM systems and maintaining accurate sales data.
- Excellent follow-up, organizational, and time-management skills.
- Ability to work independently while collaborating effectively with the Sales team.

Preferred Qualifications and Benefits

- Experience with sales and CRM tools such as LinkedIn Sales Navigator, Apollo, or Pipedrive.
- Knowledge of sales automation or sequencing platforms.
- Background in selling SaaS, RegTech, FinTech, compliance, or other B2B technology solutions.
- Exposure to international B2B markets.
- Basic understanding of sales metrics and funnel performance.

Success in this role will be measured by the number of qualified leads generated, meetings booked, consistency and volume of outreach activity, response and engagement rates, lead-to-meeting conversion rates, CRM data accuracy, pipeline contribution, and effectiveness of follow-up efforts. This position offers an excellent opportunity to contribute to a dynamic, innovative company at the forefront of compliance technology while gaining valuable experience in business development and sales.