Business Development Associate

Idenfo, a rapidly expanding RegTech company based in Karachi, Pakistan, is seeking a Business Development Associate to join its team full-time. The company specializes in helping global organizations streamline AML, KYC, and compliance processes by combining advanced technology with deep compliance expertise. This role is crucial in supporting Idenfo’s growth by identifying potential clients, conducting targeted outreach, qualifying leads, and generating new business opportunities. The successful candidate will collaborate closely with the Sales team to maintain a strong prospect pipeline, engage potential clients through various channels, and ensure consistent follow-up during the early sales stages.

Key Responsibilities

- Lead Generation & Prospecting: Identify and research potential clients across targeted markets and industries to build a robust pipeline.
- Outbound Outreach: Execute targeted outreach campaigns using LinkedIn, email, phone calls, and other relevant communication channels.
- Lead Qualification: Engage with prospects to understand their needs, qualify opportunities, and assess fit for Idenfo’s solutions.
- Pipeline Management: Maintain accurate and up-to-date prospect and lead information, ensuring smooth progression through sales stages.
- CRM Management: Record all outreach activities, conversations, follow-ups, and lead data accurately within the CRM system.
- Follow-ups: Conduct timely and consistent follow-ups to maximize prospect engagement and increase meeting conversion rates.
- Sales Coordination: Collaborate with Sales Managers and Account Executives to schedule qualified meetings and facilitate seamless opportunity handover.
- Market Research: Continuously research target companies, industries, decision-makers, and market trends to enhance prospecting effectiveness.
- Reporting: Track and report on outreach activities, response rates, meetings booked, lead progression, and other relevant business development metrics.
- Process Improvement: Identify and recommend improvements to prospecting, outreach, follow-up, and lead qualification processes.

Required Qualifications

- 0–2 years of experience in Business Development, Sales Development, Lead Generation, Inside Sales, or a related role.
- Experience with B2B sales and outbound prospecting.
- Strong written and verbal communication skills.
- Comfortable conducting outreach via LinkedIn, email, and phone.
- Proficient in research and lead qualification.
- Experience working with CRM systems and maintaining accurate sales data.
- Excellent follow-up, organizational, and time-management skills.
- Ability to work independently while collaborating effectively with the Sales team.

Preferred Qualifications and Benefits

- Familiarity with LinkedIn Sales Navigator, Apollo, Pipedrive, or similar sales and CRM tools.
- Experience using sales automation or sequencing platforms.
- Background in selling SaaS, RegTech, FinTech, compliance, or other B2B technology solutions.
- Exposure to international B2B markets.
- Basic understanding of sales metrics and funnel performance.

Success in this role will be measured by the number of qualified leads generated, meetings booked, consistency and volume of outreach activity, response and engagement rates, lead-to-meeting conversion, CRM data accuracy, pipeline contribution, and effectiveness of follow-up efforts. This position offers the opportunity to contribute significantly to a fast-growing company at the intersection of technology and compliance, gaining valuable experience in a dynamic, international environment.