Business Development Executive

This full-time remote position is for a Business Development Executive with expertise in lead generation software and high-volume email marketing. The role involves prospecting and building targeted B2B lead lists, managing large outbound email campaigns to generate qualified leads for Aethagon’s custom software, mobile app, and game development services. The candidate will oversee prospect databases, craft and sequence outreach messages, monitor email deliverability and campaign performance, and optimize messaging through data analytics. Additionally, the role includes identifying and bidding on relevant Upwork projects, setting up and maintaining Upwork profiles, and collaborating closely with leadership and technical teams to convert leads into discovery calls.

Key Responsibilities
- Prospect and build targeted B2B lead lists using lead generation tools.
- Manage and execute high-volume outbound email campaigns, including sequencing, follow-ups, and A/B testing.
- Monitor email deliverability metrics such as domain warm-up, SPF/DKIM authentication, and inbox placement.
- Write personalized outreach messages and Upwork proposals tailored to potential clients.
- Maintain and optimize prospect databases and CRM systems.
- Identify suitable Upwork projects, submit tailored proposals, and manage multiple Upwork profiles to maximize bidding opportunities.
- Collaborate with leadership and technical teams to schedule and convert leads into discovery calls.
- Analyze campaign data to continuously improve messaging and outreach effectiveness.

Required Qualifications
- Minimum of 1 year of email marketing experience with demonstrated success in client acquisition.
- Proficiency with lead generation and prospecting tools such as Apollo, Instantly, Lemlist, Hunter, or LinkedIn Sales Navigator.
- Experience managing high-volume cold email campaigns, including sequencing, follow-ups, and A/B testing strategies.
- Solid understanding of email deliverability best practices, including domain warm-up and authentication protocols (SPF/DKIM).
- Proven ability to research and develop targeted B2B lead lists.
- Strong written English skills for crafting personalized outreach and Upwork proposals.
- Familiarity with CRM platforms such as HubSpot, Pipedrive, or ClickUp.
- Basic knowledge of software development, mobile app creation, and game development services.

Preferred Qualifications and Benefits
- Ability to submit 3 to 10 tailored Upwork proposals daily, depending on project availability.
- Capacity to send approximately 1,000 personalized outbound emails per day.
- Track record of booking qualified meetings on a monthly basis.
- Experience setting up and optimizing multiple Upwork profiles for bidding readiness.
- Flexible working hours with the expectation of availability for client and team meetings.
- Competitive monthly salary of up to PKR 60,000.
- Two-month probation period.
- Streamlined hiring process involving a Google form submission followed by one interview.

This role offers an excellent opportunity for a motivated individual to contribute to a growing company by leveraging strong lead generation and email marketing skills in a fully remote environment.