Business Development Executive

EFU LIFE ASSURANCE - KARACHI CRESCENT ZONE

Karachi , Pakistan

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EFU Life Assurance Ltd, a pioneer and market leader in Pakistan’s private life insurance sector since 1992, is seeking a Business Development Executive for its Karachi Crescent Zone. The company boasts a strong financial foundation with a paid-up capital of Rs. 1 Billion and holds an AA+ Insurer Financial Strength rating with a stable outlook. Known for its diversified portfolio—including unit-linked plans, critical illness coverage, education planning, inflation protection, and pension products—EFU Life is committed to meeting the evolving financial needs of its clients. The organization is ISO 9001:2015 certified and recognized for its exceptional customer service, prompt claim settlements, and innovative digital solutions such as the EFU Life PlanIT mobile app and MPOS system. This role offers the opportunity to grow within a dynamic, client-focused environment supported by the largest salesforce in the private life insurance sector.

Key Responsibilities
The Business Development Executive will be responsible for identifying and developing new business opportunities within the life insurance and financial services domain. This includes generating leads and building a strong pipeline of prospective clients. The role requires meeting with potential and existing clients to present tailored insurance and investment solutions, managing client relationships to ensure satisfaction and retention, and coordinating with internal teams to deliver seamless service. Daily tasks involve preparing proposals and presentations, conducting market research to understand customer needs, and achieving assigned sales and business growth targets. Accurate documentation and effective use of company systems and tools are essential. Additionally, the executive will participate in training and development programs to stay current on product offerings and regulatory requirements.

Required Qualifications
Candidates must demonstrate strong new business development and lead generation skills, with the ability to build and maintain a robust client pipeline. Solid account management and business relationship skills are necessary to support client retention and portfolio growth. Excellent communication skills, including clear verbal and written communication and effective presentation abilities, are essential. Basic financial literacy and an understanding of insurance or investment products are required, with prior experience in life insurance, banking, or financial services considered an advantage. A bachelor’s degree, preferably in business, finance, marketing, or a related field, is required. Candidates should also possess strong organizational, negotiation, and problem-solving skills. The ability to work in an on-site, target-driven environment while demonstrating integrity and client-centric behavior is crucial. Proficiency in MS Office and digital business tools is expected.

Preferred Qualifications and Benefits
While not explicitly detailed, prior experience in the life insurance or financial services sector is advantageous. The role offers a chance to advance within a high-performing organization known for innovation and client service excellence. Working with EFU Life Assurance provides exposure to a wide range of insurance products and access to cutting-edge digital platforms, fostering professional growth in a supportive environment.