EFU Life Assurance Ltd, a pioneer and market leader in Pakistan’s private life insurance sector since 1992, is seeking a dedicated Business Development Executive to join its Karachi Crescent Zone team. With a strong financial foundation, the highest paid-up capital in the private life insurance sector, and an AA+ Insurer Financial Strength rating, EFU Life offers a diverse range of products including unit-linked plans, critical illness coverage, education planning, inflation protection, and pension solutions. The company is ISO 9001:2015 certified and leverages advanced digital tools such as the PlanIT mobile app and MPOS system to provide exceptional service and prompt claim settlements across Pakistan.
Key Responsibilities
The Business Development Executive will be responsible for identifying and pursuing new business opportunities to build a robust pipeline of individual and corporate clients. This role involves conducting client meetings, presenting life insurance and financial planning solutions, and managing ongoing client relationships to support retention and growth. Daily tasks include market research, networking, coordinating with internal teams for proposals and onboarding, and maintaining accurate records of sales activities and performance. The position directly contributes to achieving sales targets and expanding EFU Life’s market presence while ensuring compliance with company policies and regulatory standards.
Required Qualifications
Candidates must demonstrate strong skills in new business development and lead generation, with the ability to identify, approach, and convert prospective clients effectively. Solid business and account management capabilities are essential to manage client portfolios, ensure satisfaction, and drive long-term growth. Excellent communication skills, both verbal and written, along with confident presentation abilities, are required. Previous experience in sales or business development, preferably within insurance, financial services, or related industries, is highly desirable. Strong interpersonal skills, a customer-focused mindset, and the ability to work towards ambitious targets are critical for success. Proficiency in basic computer and digital tools, including CRM systems and MS Office, is necessary, along with comfort in structured reporting.
Preferred Qualifications and Benefits
A bachelor’s degree in Business, Commerce, Marketing, Finance, or a related field is preferred. Relevant certifications in sales or insurance will be considered an advantage. EFU Life offers the opportunity to work with a reputable and financially strong organization that values innovation, customer service, and professional growth. The role is full-time and on-site, providing a dynamic environment to develop a career in the life insurance and financial services sector.