Business Development Executive

Ingenious Marketing Solutions (IMS), established in 2018, is a dynamic Business Process Outsourcing (BPO) company committed to driving sustainable growth for organizations through innovative outsourcing services and exceptional customer experiences. Serving a diverse range of industries, IMS offers expertise in customer support, call center operations, lead generation, sales support, back-office services, virtual assistance, and business process management. By leveraging skilled professionals, cutting-edge technology, and a client-centric approach, IMS delivers scalable and cost-effective solutions tailored to meet the unique needs of each client. The company prides itself on quality, integrity, and continuous improvement, enabling clients to optimize operations, reduce costs, and concentrate on their core strategic goals. IMS partners with startups, SMEs, and large enterprises to foster operational excellence and long-term value.

Key Responsibilities

The Business Development Executive will be responsible for identifying and pursuing new business opportunities to expand IMS’s client base. This includes building and maintaining a robust pipeline of prospects through proactive outreach via calls, emails, and meetings. The role requires qualifying leads, presenting IMS’s service offerings to potential clients, preparing detailed proposals, and assisting in contract negotiations alongside senior team members.

Managing assigned accounts is a critical aspect of this position, involving nurturing client relationships and coordinating with internal teams to ensure seamless onboarding and service delivery. The executive will also be tasked with tracking performance metrics, maintaining accurate records within CRM systems, and contributing insights to sales strategies and market research efforts. Daily activities demand strong organizational skills and a focus on achieving sales targets in a fast-paced environment.

Required Qualifications

Candidates should demonstrate proven skills in new business development and lead generation, with the ability to identify opportunities, build pipelines, and convert prospects into clients. Strong business and account management capabilities are essential to understand client needs, manage relationships effectively, and support long-term partnerships.

Excellent communication skills are necessary for delivering compelling presentations, negotiating deals, and collaborating with both internal teams and external stakeholders. Prior experience in BPO, sales, or business development roles—particularly within customer support or outsourcing services—is highly advantageous.

Proficiency in CRM platforms, Microsoft Office applications, and basic data analysis tools is preferred. Candidates must exhibit excellent interpersonal skills, a results-oriented mindset, and the capacity to thrive in a target-driven, fast-moving environment. A bachelor’s degree in Business, Marketing, Management, or a related discipline (or equivalent practical experience) is required. Strong organizational abilities, attention to detail, and professional work ethics are also critical to success in this role.

Preferred Qualifications and Benefits

While not mandatory, experience with advanced CRM tools and familiarity with market research methodologies will be considered a plus. The role offers an opportunity to work in a collaborative and growth-focused environment, contributing directly to the company’s expansion and client satisfaction initiatives. This full-time, on-site position is based in Lahore and provides a platform for career development within a reputable BPO organization dedicated to operational excellence.