Business Development Executive (LinkedIn & Email)

PureLogics is seeking a results-oriented Business Development Executive with expertise in LinkedIn prospecting to join our Business Development team. The ideal candidate will have hands-on experience in B2B lead generation, client acquisition, and sales pipeline development, particularly within the IT services or technology sectors. This full-time, on-site role is based in Johar Town, Lahore, with working hours from 4:00 PM to 1:00 AM. Candidates should bring a minimum of two years of relevant professional experience and a strong ability to engage potential clients through various digital platforms.

Key Responsibilities

- Identify, research, and engage potential B2B clients using LinkedIn Sales Navigator, email outreach, Apollo, and other lead generation tools.
- Develop and implement targeted prospecting strategies to generate qualified leads and maintain a robust sales pipeline.
- Conduct market research to define ideal customer profiles and connect with key decision-makers.
- Build and nurture relationships with prospective clients through personalized communication and consistent follow-ups.
- Manage the full business development cycle, from initial prospect identification and outreach to lead qualification, appointment setting, and supporting deal closure.
- Maintain accurate records of prospect information, communications, and pipeline status within the CRM system.
- Monitor and analyze outreach campaign performance, tracking key metrics to optimize conversion rates.
- Stay informed about industry trends, competitor activities, and relevant technology events to uncover new business opportunities.
- Collaborate closely with internal sales and marketing teams to ensure alignment of prospecting efforts with overall business goals.
- Achieve assigned targets related to lead generation, outreach, and pipeline development.

Required Qualifications

- Bachelor’s degree in BBA (Marketing), MBA, BS, BSCS, Software Engineering, IT, or a related discipline.
- Minimum of 2 years of professional experience in business development, B2B sales, or lead generation.
- Proven track record in B2B client acquisition, preferably within IT services, software development, or technology solutions.
- Proficiency in LinkedIn Sales Navigator for prospect research, lead generation, and outreach activities.
- Experience using Apollo and other lead generation or prospecting platforms.
- Working knowledge of CRM systems, including lead management, pipeline tracking, and reporting functionalities.
- Solid understanding of the end-to-end sales process, from prospecting and qualification through nurturing and deal closure.
- Excellent written and verbal communication skills, with strong negotiation and relationship-building abilities.
- Ability to research target markets, identify decision-makers, and develop effective outreach strategies.

Preferred Qualifications and Additional Information

- Familiarity with email automation tools and sales engagement platforms is advantageous.
- Exposure to technology events, industry exhibitions, and networking activities is preferred.
- Experience working with international clients, especially in the US and UK markets, is highly valued.
- Demonstrated ability to generate qualified leads and contribute meaningfully to sales pipeline growth.
- Experience managing structured outreach campaigns, CRM reporting, and analyzing sales performance metrics.

If you possess strong LinkedIn prospecting skills, proven B2B lead generation experience, and a passion for building lasting client relationships, PureLogics invites you to apply and join our dynamic team.