Business Development Executive (LinkedIn)

PureLogics is seeking a motivated and results-oriented Business Development Executive with expertise in LinkedIn prospecting to join our Business Development team. The ideal candidate will have a minimum of two years of hands-on experience in B2B lead generation, client acquisition, and sales pipeline development, particularly within the IT services or technology sectors. This full-time, on-site position is based in Johar Town, Lahore, with working hours from 4:00 PM to 1:00 AM. The role requires a proactive approach to identifying and engaging potential clients, managing outreach campaigns, and supporting the sales process from initial contact through to deal closure.

Key Responsibilities

- Identify, research, and engage potential B2B clients using LinkedIn Sales Navigator, email outreach, Apollo, and other lead generation platforms.
- Develop and implement targeted prospecting strategies to generate qualified leads and maintain a robust sales pipeline.
- Conduct market research to define ideal customer profiles (ICPs) and connect with key decision-makers.
- Build and nurture relationships with prospective clients through personalized outreach, timely follow-ups, and clear communication.
- Manage the full business development cycle, including prospect identification, lead qualification, appointment setting, and assisting with deal closure.
- Maintain accurate and up-to-date records of prospect information, communications, and pipeline status within the CRM system.
- Monitor and analyze outreach campaign performance, track key metrics, and optimize strategies to enhance conversion rates.
- Stay informed about industry trends, competitor activities, and relevant technology events or exhibitions to uncover new business opportunities.
- Collaborate closely with internal sales and marketing teams to ensure alignment of prospecting efforts with overall business goals.
- Consistently meet assigned targets related to lead generation, outreach, and pipeline development.

Required Qualifications

- Bachelor’s degree in BBA (Marketing), MBA, BS, BSCS, Software Engineering, IT, or a related discipline.
- At least 2 years of professional experience in business development, B2B sales, or lead generation.
- Proven track record of B2B client acquisition, preferably in IT services, software development, or technology solutions.
- Proficiency in LinkedIn Sales Navigator for prospect research, lead generation, and outreach activities.
- Experience using Apollo and other lead generation or prospecting tools.
- Strong working knowledge of CRM platforms, including lead management, pipeline tracking, and reporting.
- Solid understanding of the end-to-end sales process, from prospecting and qualification to nurturing and closing deals.
- Excellent written and verbal communication skills, along with strong negotiation and relationship-building abilities.
- Ability to research target markets, identify decision-makers, and design effective outreach strategies.

Preferred Qualifications and Additional Information

- Familiarity with email automation tools and sales engagement platforms is advantageous.
- Exposure to technology events, industry exhibitions, and networking activities is preferred.
- Experience working with international clients, especially in the US and UK markets, is highly valued.
- Demonstrated success in generating qualified leads and contributing to sales pipeline growth through structured outreach campaigns and CRM reporting.

If you possess strong LinkedIn prospecting skills, a proven ability to generate B2B leads, and a passion for building lasting client relationships, PureLogics invites you to apply and become a valuable member of our dynamic team.