Business Development & GTM Lead

Eynvision is an Applied AI Product Studio dedicated to helping businesses replace fragmented, manual processes with production-ready AI systems and products. With over 150 projects delivered across the UK, EU, and US, we serve a diverse range of industries including professional services, public sector, retail, and operational businesses. Our focus is on building AI solutions that function effectively in real business environments, moving beyond prototypes or strategy documents. We are seeking an experienced Business Development & Go-To-Market (GTM) Lead to take full ownership of our business development and GTM operations, driving growth through strategic outbound sales and building a scalable, repeatable sales engine.

Key Responsibilities
- Own and manage Eynvision’s outbound business development strategy, ensuring alignment with company goals.
- Define and continuously refine Ideal Customer Profiles (ICPs), target industries, buyer personas, and prospect segments.
- Design and execute outbound campaigns across multiple channels including LinkedIn, email, referrals, and partnerships.
- Utilize LinkedIn and Sales Navigator to research accounts, identify decision-makers, build prospect lists, and conduct personalized outreach.
- Develop tailored messaging, outreach sequences, follow-ups, and campaigns for various industries and buyer profiles.
- Conduct thorough research on prospects to understand their business needs prior to outreach.
- Qualify leads effectively and convert relevant conversations into meetings and sales opportunities.
- Manage the sales pipeline, CRM system, follow-ups, and lead tracking to maintain organized and efficient workflows.
- Monitor key performance metrics such as reply rates, meetings booked, qualified opportunities, conversion rates, and pipeline growth.
- Continuously test and optimize messaging, targeting, channels, and overall GTM processes to improve results.
- Build scalable, repeatable business development processes to support company growth.
- Guide and mentor junior business development or outreach team members.
- Collaborate closely with the founders on positioning, market expansion, partnerships, and overarching GTM strategy.

Required Qualifications
- Proven experience in B2B business development, outbound sales, lead generation, or GTM roles.
- Strong hands-on experience with LinkedIn prospecting and LinkedIn Sales Navigator.
- Demonstrated ability to build or improve outbound sales processes beyond executing predefined tasks.
- Deep understanding of ICP development, prospect research, lead qualification, and pipeline management.
- Excellent written and verbal communication skills in English.
- Confidence in engaging with senior decision-makers and building professional relationships.
- Strong ownership mindset with the ability to work independently and proactively.
- Comfortable working in a fast-paced startup environment.
- Data-driven approach to managing business development and sales performance.

Preferred Qualifications and Benefits
- Experience selling AI, software development, automation, SaaS, consulting, or technology services.
- Familiarity with international markets, particularly the UK, Europe, and North America.
- Experience managing SDRs, BDRs, business development associates, or interns.
- Knowledge of CRM platforms, sales automation tools, enrichment platforms, and modern outbound tooling.
- Previous experience working directly with founders or early-stage companies on GTM strategy.

What You’ll Get
- Competitive salary with commission structure.
- Opportunity to work closely with Eynvision’s founders on business development, GTM strategy, positioning, and market expansion.
- Significant ownership over the business development function, with freedom to innovate and improve processes.
- Direct exposure to international clients and markets across the UK, Europe, and North America.
- Chance to build and lead the business development function as the company scales.
- Hands-on experience selling AI transformation, automation, and custom software solutions to real businesses.
- Fast-paced startup environment where your contributions directly impact pipeline, revenue, and company growth.
- Clear path for increased responsibility and career progression based on performance.

We are looking for a self-starter who takes ownership of the business development function rather than waiting for instructions. You should be comfortable deciding target audiences, messaging strategies, outreach channels, and process improvements. Equally, you should be able to think strategically while also engaging hands-on with prospecting, outreach, qualification, and pipeline management as needed.