Colour Club Studio is seeking a Senior Business Developer / B2B Sales & Lead Generation Specialist to join our team onsite in Faisalabad. This full-time role requires a proactive and experienced professional who can independently develop and execute effective sales strategies for a digital agency. The ideal candidate will have a strong background in identifying, approaching, and converting clients through personalized outreach and thorough market research, rather than relying on generic or automated methods.
Key Responsibilities
You will own the outbound business development pipeline across multiple platforms including LinkedIn & LinkedIn Sales Navigator, Upwork (including agency profile management), Fiverr, Contra, cold email outreach, direct prospecting, and agency partnerships. Your role is not limited to sending messages; you will research markets, identify opportunities, build targeted prospect lists, engage decision-makers, initiate meaningful conversations, follow up consistently, and convert leads into qualified sales calls and clients. Managing and optimizing outreach strategies based on performance metrics such as reply rates and booked meetings will be essential.
Required Qualifications
- Proven experience in B2B business development, agency sales, lead generation, or outbound sales.
- Deep understanding of LinkedIn Sales Navigator, including filters, account research, lead lists, buying signals, and personalized outreach.
- Ability to optimize and grow LinkedIn profiles to enhance credibility, authority, and networking opportunities.
- Strong practical experience with Upwork, covering profile and agency optimization, job filtering, proposal strategy, client research, follow-ups, and improving response and conversion rates.
- Familiarity with Fiverr and Contra platforms, with the ability to position services effectively rather than passively creating listings.
- Expertise in manual prospect research to identify relevant companies and decision-makers such as founders, CEOs, marketing heads, and operations teams.
- Skilled in finding and verifying professional contact information and conducting direct, personalized email outreach.
- Experience using sales and lead generation tools such as Apollo, Hunter, Instantly, Lemlist, Clay, Snov.io, Crunchbase, BuiltWith, Similarweb, Google, CRM systems, and email verification tools.
- Strong discipline in pipeline management, lead qualification, follow-up sequences, objection handling, and appointment setting.
- Ability to analyze competitors and identify industries and markets that genuinely require digital agency services.
- Commitment to developing outreach strategies based on real data and continuous testing rather than relying solely on automation or AI-generated templates.
Preferred Qualifications and Additional Information
Experience selling software, web development, design, marketing, SaaS, or digital agency services is highly preferred. Candidates should demonstrate a clear understanding of how to combine research, strategy, communication, persistence, experimentation, and sales psychology in their approach to business development.
This role is not suitable for candidates who rely solely on scraping tools, generic AI-generated emails, mass Upwork proposals, or automation without strategic thinking. We seek professionals who can articulate their personal strategies for client acquisition and demonstrate measurable results such as qualified leads, meetings booked, response rates, revenue generated, or clients closed.
When applying, please include details about your previous B2B sales or business development experience, industries or services sold, platforms managed, specific strategies used to generate clients, and the tools integrated into your sales process. We value thoughtful, personalized applications that explain how you research, prospect, approach, test, follow up, and improve your outreach.
If you view business development as a blend of research, strategy, communication, persistence, experimentation, and sales psychology, we encourage you to apply.
Keywords: Business Development, B2B Sales, Lead Generation, LinkedIn Sales Navigator, Upwork Business Development, Fiverr, Contra, Cold Email Outreach, Outbound Sales, Client Acquisition, Prospecting, Appointment Setting, Digital Agency Sales, Software Sales, SaaS Sales, CRM, Apollo.io, Clay, Instantly, Hunter.io, Sales Pipeline, Lead Qualification, Market Research, Account-Based Prospecting.