Business Development Manager

EFU Life Assurance Ltd, Pakistan’s first private sector life insurance company, has been a market leader since its inception in 1992. Known for its strong financial foundation and an AA+ Insurer Financial Strength rating with a stable outlook, the company offers a wide range of life insurance and takaful products. These include unit-linked plans, critical illness coverage, education planning, pension solutions, and inflation protection benefits tailored to meet diverse client needs. EFU Life is also recognized for its exceptional customer service, prompt claim settlements, ISO 9001:2015 certification, and innovative digital initiatives such as mobile applications and online payment systems under the “Hemayah” brand. With one of the largest salesforces in the private life insurance sector, EFU Life provides ample growth opportunities for business development professionals.

The Business Development Manager role is a full-time, on-site position based in Karachi. The primary focus of this role is to identify and develop new business opportunities while managing and expanding relationships with clients. The manager will engage in prospecting potential clients, conducting needs-based financial consultations, presenting customized life insurance and takaful solutions, and negotiating and closing sales. Coordination with internal teams is essential to develop proposals, ensure accurate documentation, and monitor market trends and competitor activities. The role also involves preparing regular performance reports to track progress.

In addition to direct sales responsibilities, the Business Development Manager will support the training and mentoring of the salesforce, contribute to local marketing initiatives, and maintain EFU Life’s high standards for customer service and regulatory compliance. This position requires a proactive approach to business growth and a commitment to ethical practices.

Key Responsibilities

- Identify and develop new business opportunities to expand the customer base for EFU Life’s insurance and takaful products.
- Build and maintain strong client relationships through regular engagement and needs-based consultations.
- Present tailored life insurance solutions that align with clients’ financial goals and requirements.
- Negotiate and close sales effectively while ensuring compliance with company policies.
- Collaborate with internal teams to prepare proposals and ensure accurate documentation.
- Monitor market trends, competitor activities, and provide regular performance reports to management.
- Support salesforce training and mentoring programs to enhance team capabilities.
- Participate in local marketing initiatives to promote EFU Life’s brand and products.
- Uphold company standards for customer service excellence and regulatory compliance.

Required Qualifications

- Proven experience in business development, client relationship management, and sales planning, with a consistent record of meeting or exceeding targets.
- Strong communication, negotiation, and presentation skills, with the ability to explain complex financial products clearly and build trust with diverse clients.
- Analytical and strategic planning abilities, including market research, opportunity analysis, and territory management.
- Excellent organizational and time-management skills to manage multiple prospects, follow-ups, and reporting duties efficiently.
- Ability to collaborate effectively with cross-functional teams and mentor junior sales staff in a performance-driven, ethical environment.
- Bachelor’s degree in Business, Finance, Marketing, Economics, or a related discipline.

Preferred Qualifications and Benefits

- A master’s degree or relevant certifications in insurance or financial services is advantageous.
- Previous experience in life insurance, financial services, or related industries, particularly in business development or sales leadership roles, is preferred.
- Willingness to work on-site in Karachi, including conducting client visits, attending events, and participating in field activities as required.

This role offers an excellent opportunity to grow within a pioneering company known for innovation and customer-centric solutions in the life insurance sector.