Business Development Representative

Bsquaree Marketing, a growing B2B lead generation and digital marketing agency based in Toronto, Canada, is seeking a Business Development Representative to join their remote delivery team in Pakistan. The company specializes in helping B2B clients across the US and Canada generate qualified sales conversations and meetings through targeted outbound campaigns. This role focuses on managing and nurturing inbound prospect responses from LinkedIn and email outreach rather than cold calling. The ideal candidate will be proactive, organized, coachable, and committed to delivering high-quality results while working within a supportive and collaborative team environment.

Key Responsibilities
- Manage and respond to prospect conversations via LinkedIn and email across approximately 6–8 client accounts.
- Nurture interested leads, qualify opportunities based on interest, fit, timing, and buying intent.
- Handle basic objections and questions professionally and naturally without sounding scripted.
- Prioritize high-intent prospects and consistently follow up to move conversations toward booking qualified sales meetings.
- Maintain accurate and up-to-date prospect information, statuses, and follow-ups in Airtable.
- Track qualification status, next steps, objections, and meeting outcomes.
- Collaborate closely with the Outreach Manager to share insights and identify recurring objections, lead-quality issues, and campaign improvement opportunities.

Required Qualifications
- Minimum of 1 year of experience in SDR/BDR, appointment setting, lead generation, LinkedIn outreach, email outreach, or B2B sales development.
- Excellent written English and professional communication skills with direct experience engaging prospects or leads.
- Strong understanding of B2B sales conversations and the ability to manage multiple client accounts simultaneously.
- Demonstrated follow-up discipline, attention to detail, and good judgment in qualifying and nurturing prospects.
- Comfortable using CRM and outreach tools such as Airtable.
- Organized, proactive, responsible, coachable, and able to work independently while staying aligned with the team.
- Natural, conversational communication style that fosters genuine engagement.

Preferred Qualifications and Benefits
- Experience with LinkedIn Sales Navigator, Apollo, HubSpot, or other CRM/outreach platforms is a plus.
- Background in lead generation or digital marketing agencies, coaching, publishing, or industry-specific outbound campaigns will be advantageous.

What Success Looks Like
Success in this role will be measured by the quality and quantity of qualified meetings booked, the effectiveness and professionalism of communication, conversion rates from interested prospects to meetings, responsiveness to high-intent leads, consistent follow-up, accurate lead qualification, CRM data integrity, ability to manage multiple accounts, and demonstrated proactivity and ownership.

Why Join Bsquaree Marketing?
This position offers the opportunity to work remotely with an international company serving B2B clients across North America. You will join an established delivery team based in Pakistan and develop strong skills in B2B sales qualification, nurturing, and meeting booking. The role provides exposure to diverse industries, client offers, and outbound campaigns within a collaborative culture that values trust, ownership, and quality. There are clear pathways for growth into senior sales, account management, outreach, or leadership roles.

If you have experience in B2B sales, SDR/BDR, lead generation, appointment setting, LinkedIn outreach, or email outreach and are looking for a role where you can make an impact while growing your skills, this opportunity could be a great fit.