Business Development Specialist

NexaEdge Solutions is a dynamic digital growth agency based in Islamabad, Pakistan, specializing in helping local restaurants, clinics, cafes, and brands transform their online presence into tangible business results. The agency delivers tailored content and marketing systems aligned with each client’s unique brand identity, customer base, and objectives. Services offered include social media management, paid advertising across platforms such as Meta, TikTok, and Google, local SEO and Google Business Profile optimization, website and e-commerce development, as well as influencer marketing. NexaEdge employs a structured methodology that begins with auditing and optimizing foundational elements, then amplifies high-performing formats and channels, focusing on content that drives inquiries, calls, bookings, and orders. Every client engagement features clear deliverables, monthly reporting, and strategic recommendations to foster continuous innovation and growth.

Key Responsibilities
The Business Development Specialist will play a crucial role in identifying and pursuing new business opportunities, primarily targeting local restaurants, clinics, cafes, and emerging brands. Daily activities include conducting thorough market research to understand industry trends and customer behavior, generating and qualifying leads, and building strong relationships with prospective clients. The specialist will present NexaEdge’s digital growth solutions in a compelling, value-driven manner, ensuring proposals meet client needs through close collaboration with marketing and operations teams. Responsibilities also include preparing pricing structures and project scopes, consistently following up to advance opportunities through the sales pipeline, and maintaining accurate records within CRM systems. Additionally, the specialist will track performance metrics and contribute insights to refine outreach strategies, improve conversion rates, and enhance client retention. This is a full-time, on-site position based in Islamabad.

Required Qualifications
Candidates should possess strong analytical skills to interpret data, assess market opportunities, and evaluate campaign outcomes effectively. Excellent communication skills are essential for delivering clear presentations, negotiating deals, and nurturing relationships with diverse stakeholders. Proven experience in lead generation, including outreach, prospecting, and pipeline management, is required. The ability to conduct structured market research to gain insights into local industries, competitors, and customer behavior is important. Strong customer service skills are necessary to ensure positive client experiences and support long-term partnerships. A background in business development, sales, or account management within digital marketing or related fields is preferred. Candidates should hold a bachelor’s degree in Business, Marketing, Communications, or a related discipline, or possess equivalent practical experience. Comfort working in a fast-paced, performance-driven environment with clear targets and reporting requirements is critical. Proficiency with CRM tools and basic productivity software such as spreadsheets and presentation applications is advantageous.

Preferred Qualifications and Benefits
Familiarity with social media platforms, paid advertising, SEO, and digital growth strategies will be considered an asset. The role offers the opportunity to work within a results-oriented team focused on measurable business growth, providing exposure to a variety of digital marketing services and client sectors. This position supports professional development through hands-on experience in a structured yet innovative environment.