Business Development Specialist

NexaEdge Solutions is a dynamic digital growth agency based in Islamabad, Pakistan, dedicated to helping local restaurants, clinics, cafes, and brands transform their online presence into tangible business results. The agency specializes in creating consistent content and marketing systems tailored to each client’s unique brand identity, customer base, and growth objectives. Services offered include social media management, paid advertising across platforms such as Meta, TikTok, and Google, local SEO and Google Business Profile optimization, website and e-commerce development, as well as influencer marketing. NexaEdge employs a structured methodology that begins with auditing and optimizing foundational elements, then amplifying successful content formats and channels, with a strong focus on driving inquiries, calls, bookings, and orders. Every client engagement is supported by clear deliverables, monthly performance reporting, and strategic recommendations aimed at continuous innovation and growth.

Key Responsibilities
The Business Development Specialist will focus on identifying and pursuing new business opportunities, primarily targeting local restaurants, clinics, cafes, and emerging brands. Responsibilities include conducting thorough market research to understand industry trends and customer behavior, generating and qualifying leads, and building strong relationships with prospective clients. The specialist will present NexaEdge’s digital growth solutions clearly and persuasively, ensuring alignment with client needs. Collaboration with marketing and operations teams is essential to prepare tailored proposals, pricing, and project scopes. Consistent follow-up is required to advance opportunities through the sales pipeline. Additionally, the role involves tracking performance metrics, maintaining accurate records within CRM systems, and contributing insights to improve outreach, conversion rates, and client retention. This is a full-time, on-site position based in Islamabad.

Required Qualifications
Candidates should possess strong analytical skills to interpret data, assess market opportunities, and evaluate campaign effectiveness. Excellent communication skills are necessary for delivering clear presentations, negotiating deals, and fostering relationships with diverse stakeholders. Proven experience in lead generation, including outreach, prospecting, and pipeline management, is essential. The ability to conduct structured market research to analyze local industries, competitors, and customer behavior is required. Strong customer service skills are important to ensure positive client experiences and support long-term partnerships. A background in business development, sales, or account management within digital marketing or related fields is preferred. Candidates should hold a bachelor’s degree in Business, Marketing, Communications, or a related discipline, or possess equivalent practical experience. Comfort working in a fast-paced, performance-driven environment with clear targets and reporting expectations is crucial. Proficiency with CRM tools and basic productivity software such as spreadsheets and presentation applications is beneficial.

Preferred Qualifications and Benefits
Familiarity with social media platforms, paid advertising, SEO, and digital growth strategies will be considered an advantage. The role offers the opportunity to work within a focused, growth-oriented team that values innovation and measurable results. NexaEdge provides a structured environment with clear deliverables and ongoing support for professional development and success in the digital marketing industry.