Business Development Specialist

1O1 Marketing is seeking a motivated and results-oriented Business Development Specialist to drive international client acquisition and expand our global presence. This full-time, onsite role based in Lahore’s Commercial Market, Sector T, Phase 8, DHA, involves identifying new business opportunities, generating qualified leads, and managing the entire sales cycle to convert prospects into long-term clients. The ideal candidate will have experience in digital marketing, IT services, SaaS, software, web development, or B2B services, with a strong focus on solution selling rather than just service delivery. You will collaborate closely with leadership, marketing, and delivery teams to tailor proposals, negotiate terms, and close profitable deals across diverse international markets.

Key Responsibilities

Business Development & Sales: Develop and implement strategies to meet monthly, quarterly, and annual revenue targets. Identify and pursue new business opportunities in key international markets such as the USA, UAE, Saudi Arabia, UK, and Europe. Generate qualified B2B leads using LinkedIn, Sales Navigator, cold calling, email campaigns, WhatsApp outreach, freelancing platforms, and networking. Build and maintain a robust sales pipeline, conduct discovery calls to understand client needs, prepare customized proposals, and lead negotiations to close deals while maintaining healthy margins.

Services & Solution Selling: Gain a deep understanding of 1O1 Marketing’s service portfolio, including digital marketing, performance marketing, SEO, website development, branding, content creation, lead generation, SaaS-based marketing solutions, and customized digital growth strategies. Position these services as solutions to client challenges, create tailored packages based on client budgets and objectives, and communicate the value and benefits of proposed solutions. Collaborate with internal teams to ensure deliverability and client satisfaction.

International Client Acquisition: Build and nurture relationships with decision-makers such as business owners, CEOs, CMOs, and marketing managers across international markets. Develop market-specific outreach strategies and conduct professional discovery and sales calls. Follow up consistently to advance opportunities through the sales funnel and identify potential for recurring retainers and long-term partnerships.

LinkedIn & Sales Navigator Prospecting: Utilize LinkedIn and Sales Navigator to identify and connect with relevant prospects. Create targeted lists and personalized outreach sequences, manage lead-generation campaigns, monitor performance metrics, and continuously refine prospecting strategies.

Freelancing Platforms & Online Sales: Manage and optimize profiles on Upwork, Fiverr, Freelancer, and similar platforms. Identify suitable projects, craft compelling proposals, communicate with potential clients, and convert inquiries into sales. Track performance metrics and improve bidding strategies based on competitor research.

Lead Management & Sales Pipeline: Maintain an accurate sales pipeline using CRM tools. Qualify leads based on key criteria, track progress from initial contact to closing, ensure timely follow-ups, and monitor sales metrics such as conversion rates, deal values, and revenue generated. Prepare regular sales reports and recommend process improvements.

Client Relationship Management: Build and maintain professional relationships with prospects and clients. Ensure smooth onboarding, identify upselling and cross-selling opportunities, and support long-term client retention with a focus on exceptional customer experience.

Market Research & Business Expansion: Conduct research to identify new industries and markets, monitor competitors and trends, and provide insights to management. Develop strategies for entering new markets and expanding customer segments.

Team & Process Development: Take ownership of the business development process, contribute to improving prospecting and sales workflows, support junior team members, and help establish scalable sales systems for international growth.

Required Qualifications

Bachelor’s degree in Business Administration, Marketing, Management, IT, Computer Science, or a related field. Relevant professional certifications in sales, marketing, business development, or digital marketing are advantageous.

Preferred Qualifications and Benefits

1–3 years of proven experience in business development, B2B sales, digital marketing sales, IT sales, or SaaS sales, with demonstrated success in international client acquisition. Hands-on experience with LinkedIn, Sales Navigator, cold calling, email outreach, CRM tools, and freelancing platforms such as Upwork and Fiverr is highly preferred. Experience working with clients from the USA, UAE, Saudi Arabia, UK, Europe, or other international markets is a strong advantage.

The compensation package includes a basic salary plus commission, offering uncapped earning potential. The role requires working onsite in Lahore and is ideal for candidates comfortable with a commission-based model and ambitious to exceed sales targets.

Applicants should be prepared to discuss their lead generation strategies and approaches to engaging potential clients during the application process.