Business Development Specialist (Lead Gen)

We are seeking a motivated Business Development Executive specializing in lead generation to join our Sales & Business Development team on a full-time basis. The successful candidate will play a crucial role in identifying potential clients, generating qualified leads, and creating new business opportunities. This role involves researching target markets, connecting with prospects through various channels, and supporting the company’s growth by effectively managing outreach and follow-ups.

Key Responsibilities

- Identify and generate potential leads using online research tools such as Google Maps, LinkedIn, business directories, and other platforms.
- Research and analyze potential clients aligned with the company’s target market and ideal customer profile.
- Build and maintain accurate databases of prospects and business contacts.
- Locate verified business emails, phone numbers, and other relevant contact information.
- Conduct cold outreach via email, phone calls, LinkedIn, and other communication channels.
- Qualify leads based on business needs, budget, and interest level.
- Follow up consistently with prospects to nurture relationships and create sales opportunities.
- Schedule meetings and sales calls with interested prospects.
- Maintain detailed records of leads, outreach activities, and follow-ups using CRM systems or spreadsheets.
- Collaborate with sales and marketing teams to refine and improve lead-generation strategies.
- Track daily and weekly performance metrics, including leads generated, outreach completed, response rates, and meetings booked.

Required Qualifications

- Bachelor’s degree or relevant experience in Business, Marketing, Sales, or a related field is preferred.
- Previous experience in lead generation, business development, sales, or appointment setting is advantageous.
- Fresh candidates with strong research and communication skills are encouraged to apply.

Required Skills

- Strong online research and prospecting abilities.
- Excellent written and verbal communication skills in English.
- Understanding of B2B lead generation and cold outreach techniques.
- Ability to identify target businesses and key decision-makers effectively.
- Proficient in email writing and follow-up communications.
- Basic knowledge of CRM systems and lead management processes.
- Familiarity with tools such as Google Sheets, Microsoft Excel, LinkedIn, and Google Maps.
- Strong organizational skills to manage multiple prospects simultaneously.
- High attention to detail and effective time management.
- Goal-oriented mindset with the ability to meet daily and monthly targets.

Preferred Qualifications

- Experience targeting US-based businesses.
- Proven track record with cold email campaigns and LinkedIn outreach.
- Familiarity with prospecting tools such as Apollo, Hunter, Snov.io, or similar platforms.
- Experience booking meetings for sales teams or digital marketing agencies.

The ideal candidate is proactive, well-organized, and confident in communication. They should be comfortable initiating contact with new businesses and capable of working independently to meet lead-generation goals. The focus is on generating qualified prospects rather than merely collecting contact information, ensuring meaningful contributions to the company’s sales pipeline.