Business Development Specialist (Lead Gen)

We are seeking a motivated Business Development Executive specializing in lead generation to join our Sales & Business Development team. The successful candidate will focus on identifying and qualifying potential clients, generating new business opportunities, and expanding the company’s client base. This role requires proactive research of target markets, effective outreach through various communication channels, and diligent follow-up to nurture prospects and schedule sales meetings. The ideal candidate will be goal-oriented, organized, and capable of working independently to meet daily and monthly lead-generation targets.

Key Responsibilities

- Identify and generate potential leads using online research tools such as Google Maps, LinkedIn, and business directories.
- Research and profile potential clients aligned with the company’s target market and ideal customer criteria.
- Build and maintain accurate databases of prospects, including verified business emails, phone numbers, and other relevant contact details.
- Conduct cold outreach via email, phone calls, LinkedIn, and other communication platforms to engage potential clients.
- Qualify leads based on business needs, budget, and interest level.
- Follow up consistently with prospects to build relationships and create sales opportunities.
- Schedule meetings and sales calls with interested prospects.
- Maintain detailed records of leads, outreach activities, and follow-ups using CRM systems or spreadsheets.
- Collaborate with sales and marketing teams to refine and improve lead-generation strategies.
- Track and report daily and weekly performance metrics, including leads generated, outreach efforts, response rates, and meetings booked.

Required Qualifications

- Bachelor’s degree or relevant experience in Business, Marketing, Sales, or a related field is preferred.
- Previous experience in lead generation, business development, sales, or appointment setting is advantageous.
- Fresh candidates with strong research and communication skills are encouraged to apply.
- Strong online research and prospecting abilities.
- Excellent written and verbal communication skills in English.
- Understanding of B2B lead generation and cold outreach techniques.
- Ability to identify target businesses and key decision-makers effectively.
- Proficiency in email writing and follow-up communication.
- Basic knowledge of CRM systems and lead management processes.
- Familiarity with tools such as Google Sheets, Microsoft Excel, LinkedIn, and Google Maps.
- Strong organizational skills with the ability to manage multiple prospects simultaneously.
- Attention to detail and effective time management.
- Goal-driven mindset with the ability to consistently meet targets.

Preferred Qualifications and Experience

- Experience targeting US-based businesses.
- Hands-on experience with cold email campaigns and LinkedIn outreach.
- Familiarity with prospecting tools like Apollo, Hunter, Snov.io, or similar platforms.
- Experience booking meetings for sales teams or digital marketing agencies.

The ideal candidate is proactive, confident in communication, and comfortable initiating contact with new businesses. They should be self-motivated, organized, and focused on generating qualified leads rather than merely collecting contact information. This role offers the opportunity to contribute directly to the company’s growth by driving meaningful business development activities.