Chief Marketing Office (CMO)

Brandigo is looking for a commercially minded and strategic Chief Marketing Officer (CMO) with over 10 years of marketing experience, including at least 5 years in leadership roles. This position reports directly to the CEO and will focus on driving marketing, customer acquisition, retention, brand development, and revenue growth across multiple international markets such as the USA, UK, UAE, Europe, and beyond. The ideal candidate will lead the digital marketing team, manage marketing investments, and translate marketing efforts into measurable business outcomes. This hands-on role demands expertise in performance marketing, SEO, CRM, analytics, conversion optimization, AI-powered marketing, and automation, combined with strong leadership skills to foster sustainable and profitable growth.

Key Responsibilities

- Marketing Strategy & Revenue Growth: Develop and implement multi-brand marketing strategies, establish growth targets and budgets, identify new revenue streams, and enhance customer acquisition, retention, profitability, and market share.

- Performance & Digital Marketing: Manage campaigns across Google Ads, Microsoft Ads, Meta Ads, SEO (including local SEO), social media, content, and email marketing. Optimize campaign performance by reducing customer acquisition costs, improving conversion rates, and maximizing return on ad spend (ROAS).

- SEO & Organic Growth: Lead technical SEO initiatives, content strategy, local search optimization, and website visibility on both traditional and AI-driven search platforms. Collaborate with Technology teams to resolve technical challenges and boost organic revenue.

- Brand, Content & Creative Strategy: Define brand positioning, customer personas, messaging, and creative standards. Oversee content calendars, social media, advertising, video production, campaigns, and brand reputation management across diverse markets.

- CRM & Customer Retention: Own CRM and lifecycle marketing strategies, including customer segmentation, consent-based email and SMS campaigns, behavioral automation, repeat purchase programs, reactivation efforts, referrals, and maximizing customer lifetime value.

- Conversion Optimization & Customer Experience: Enhance website and landing page performance through funnel analysis, A/B testing, experimentation, and close collaboration with Product, UX/UI, Development, and Customer Support teams.

- Analytics, Attribution & Reporting: Establish KPIs, dashboards, and reporting frameworks using tools like GA4, Google Tag Manager, Google Search Console, CRM platforms, and other analytics solutions. Monitor acquisition costs, revenue, retention, profitability, and marketing ROI, providing actionable insights and forecasts to the CEO.

- AI, Automation & Marketing Technology: Stay current with emerging AI tools and marketing technologies, implement practical solutions to automate workflows, improve team productivity, and ensure responsible AI use, quality control, and data confidentiality.

- Team Leadership & Business Operations: Lead, mentor, recruit, and develop the marketing team across SEO, paid media, content, social media, CRM, design, and analytics. Set performance standards, monitor deliverables, optimize processes, and collaborate with Technology, Finance, Sales, Operations, and other departments.

- Executive Collaboration: Partner closely with the CEO and senior leadership team on growth strategies, budgeting, forecasting, business performance, and strategic initiatives.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, or a related field is required; an MBA or relevant Master’s degree is preferred.

- 6-8 years of experience in digital marketing, including a minimum of 5 years in senior leadership or team management roles.

- Proven success in driving revenue growth through digital marketing and managing marketing budgets effectively.

- Experience working with international markets and multi-brand businesses; agency experience is advantageous.

- Strong technical knowledge of SEO, paid advertising, CRM, analytics, conversion optimization, automation, and marketing technology.

- Practical experience with AI-powered marketing tools and staying abreast of emerging digital trends.

- Demonstrated ability to lead multidisciplinary teams, manage performance, and collaborate cross-functionally.

- Excellent analytical, commercial, strategic, leadership, and communication skills.

- Fluent English communication skills.

This role is based in-person and success will be measured by digital revenue growth, customer acquisition and retention, marketing profitability, campaign efficiency, client satisfaction, team performance, and measurable improvements through AI and automation. Performance targets will be established in collaboration with the CEO within the first 90 days.