Client Partner (CPG)

We are seeking a seasoned Client Partner to lead our Consumer Packaged Goods (CPG) vertical, serving as a strategic linchpin between our account management teams and Market Lead. This senior digital role is ideal for a professional who has moved beyond day-to-day campaign management and is eager to drive significant category growth. You will act as a trusted advisor to top-tier FMCG brands and media agency networks, helping them harness one of the world’s leading social media platforms to deliver measurable business results. Your responsibilities will include owning the revenue strategy for the CPG vertical, negotiating enterprise-level partnerships, and mentoring the account team to enhance their strategic capabilities.

Key Responsibilities

Vertical Revenue Ownership: You will be responsible for the revenue targets and growth strategy within the CPG portfolio. This involves developing and executing a comprehensive go-to-market plan that uncovers untapped budgets, expands existing partnerships, and shifts clients from campaign-based buying models to long-term retainer agreements.

Enterprise Partnerships & Joint Business Plans (JBPs): Manage the highest-value accounts in the vertical by leading collaboration and execution of JBPs and upfront commitments. You will work closely with Brand Directors, Category Leads, and senior Media Agency executives to align on strategic priorities and deliverables.

Advanced Media Consulting: Elevate client conversations beyond traditional Return on Ad Spend (ROAS) metrics. Provide expert guidance on complex media strategies such as Media Mix Modeling (MMM), full-funnel architecture, and the integration of advanced ad formats including creator-led commerce and augmented reality (AR) experiences.

Category Expertise & Thought Leadership: Act as the internal and external subject matter expert for the CPG sector. Deliver proactive market intelligence, consumer behavior insights, and competitive analysis to clients and internal leadership, ensuring the organization remains at the forefront of industry trends.

Team Mentorship & Cross-Functional Collaboration: While managing your enterprise book of business, you will also mentor Account Managers and Account Executives. Collaborate closely with creative teams (Studio 13), Ad Operations, and the Market Lead to ensure seamless execution across the vertical.

Required Qualifications

Experience: 7 to 10 years in senior roles within digital media sales, strategic account management, or digital marketing, with substantial exposure to the CPG/FMCG sector.

Executive Engagement: Demonstrated ability to engage confidently with C-level clients and Agency Directors, leading meetings that challenge media mix strategies and defend strategic investments.

Platform & Ad-Tech Expertise: Deep knowledge of the digital advertising ecosystem, including programmatic buying, incrementality testing, and leveraging short-form video platform algorithms for enterprise brands.

Strategic Agility: Proven capability to navigate between high-level commercial strategy and detailed tactical execution of media plans.

Education: Bachelor’s or Master’s degree in Business, Marketing, Economics, or a related discipline.

Language Skills: Fluency in English and Urdu, with strong presentation, negotiation, and storytelling abilities.

Preferred Qualifications

Media Agency Background: Experience working within media planning or buying agencies, or a strong track record managing complex media agency network relationships from the publisher or platform side, is highly preferred.

This role offers the opportunity to lead a critical business vertical, influence high-impact partnerships, and shape the future of digital media strategies within the CPG sector. If you are a strategic thinker with a passion for digital innovation and client success, this position is an excellent fit.