Client Partner (CPG)

As the Client Partner for the Consumer Packaged Goods (CPG) vertical, you will play a pivotal role in driving growth and strategic direction for one of the company’s most important business categories. Positioned between the account management teams and the Market Lead, this senior digital role is ideal for a professional who has moved beyond day-to-day campaign management and is ready to lead high-impact initiatives. You will act as a trusted advisor to leading FMCG brands and media agency networks, helping them maximize the potential of a top social media platform to deliver measurable business results. Your responsibilities will include owning the revenue strategy for the CPG vertical, negotiating enterprise-level partnerships, and mentoring the account team to enhance their strategic capabilities.

Key Responsibilities

Vertical Revenue Ownership: You will be accountable for the revenue targets and growth strategy within the CPG portfolio. This includes developing and executing a comprehensive go-to-market plan that uncovers new budget opportunities, expands existing partnerships, and shifts clients from campaign-based buying models to long-term retainer agreements.

Enterprise Partnerships & Joint Business Plans (JBPs): Manage the highest-value accounts in the vertical by leading the collaboration and execution of JBPs and upfront commitments. You will work closely with Brand Directors, Category Leads, and senior Media Agency executives to align strategic priorities and drive business outcomes.

Advanced Media Consulting: Elevate client conversations beyond traditional Return on Ad Spend (ROAS) metrics. Provide expert consultation on complex media strategies such as Media Mix Modeling (MMM), full-funnel architectures, and the integration of advanced ad formats including creator-led commerce and augmented reality (AR) experiences.

Category Expertise & Thought Leadership: Act as the internal and external subject matter expert for the CPG sector. Deliver proactive market intelligence, consumer behavior insights, and competitive analysis to both clients and internal leadership, positioning the company as a trusted industry leader.

Team Mentorship & Cross-Functional Collaboration: While managing your enterprise book of business, you will also mentor Account Managers and Account Executives. Collaborate closely with creative teams, ad operations, and the Market Lead to ensure seamless execution across the vertical.

Required Qualifications

- 7 to 10 years of senior experience in digital media sales, strategic account management, or digital marketing, with substantial exposure to the CPG/FMCG sector.
- Strong executive presence with proven ability to lead meetings and influence C-level clients and Agency Directors, challenging media mix decisions and defending strategic investments.
- Deep knowledge of the digital advertising ecosystem, including programmatic buying, incrementality testing, and leveraging short-form video platform algorithms for enterprise brands.
- Strategic agility to move fluidly between high-level commercial strategy and the tactical details of brand-specific media plans.
- Bachelor’s or Master’s degree in Business, Marketing, Economics, or a related discipline.
- Fluency in English and Urdu, with excellent presentation, negotiation, and storytelling skills.

Preferred Qualifications

- Experience working within a media planning or buying agency is highly preferred, or a strong track record managing complex media agency relationships from the publisher or platform side.

This role offers the opportunity to lead a critical business vertical, influence top-tier clients, and shape the strategic direction of digital media within the CPG industry. If you are a senior digital professional ready to elevate your career and drive significant business impact, this position is an excellent fit.