Cluster Perfect Store Manager - Center Cluster

National Foods Limited is embarking on a significant growth journey, focusing on strengthening its brands, financial foundation, and global presence. The company is committed to becoming a sustainable and globally renowned organization. In line with this vision, we are seeking a dynamic professional to lead and manage cluster sales operations, ensuring the achievement of volume targets and effective execution of merchandising and brand ambassador activities to drive measurable revenue growth.

Key Responsibilities

- Lead and execute the cluster sales plan by supporting field teams, driving distribution targets, ensuring on-shelf availability, and implementing trade activations aligned with the Category sales plan to meet volume and revenue goals.
- Allocate resources efficiently across the cluster, including human resources, finances, and materials, to optimize operational effectiveness.
- Manage merchandising teams and brand ambassadors deployed through third-party vendors, ensuring optimal coverage and productivity.
- Maintain high execution standards to maximize perfect store compliance and enhance category offtake.
- Oversee the performance of merchandising and brand ambassador teams by providing structured coaching, feedback, and governance to sustain commercial impact.
- Develop and implement the Master Activity Grid, driving below-the-line (BTL) and trade activation plans with timely deployment of materials and consistent brand visibility at points of sale to boost consumer engagement.
- Utilize data-driven insights by capturing competitor and in-store execution intelligence, translating findings into actionable field interventions, and collaborating with the Cluster Category and Product Manager (CCPM) for planning.
- Ensure continuous on-shelf availability and adherence to product range by establishing performance control mechanisms, rigorously monitoring out-of-stock (OOS), minimum shelf levels (MSL), and execution compliance.
- Engage regularly with merchandising, brand ambassador teams, and distributors to identify execution gaps, address operational challenges, and adapt field plans for maximum commercial impact.
- Provide timely field execution feedback related to on-shelf availability, activation performance, and competitor activity to support demand planning and cluster strategy.
- Manage the end-to-end deployment of trade tools such as CATMANs, gondolas, and point-of-sale materials (POSM), ensuring compliance with placement timelines to enhance in-store visibility.
- Design and implement capability development programs to deliver training that fosters sustainable on-ground performance and a shopper-centric approach.
- Develop and drive a return on investment (ROI) assessment framework, conducting pre- and post-evaluations of activations and programs at the cluster level.

Required Qualifications

- Proven experience in sales leadership, preferably managing cluster or regional sales operations.
- Strong expertise in merchandising, trade activations, and brand ambassador management.
- Demonstrated ability to analyze market data and competitor intelligence to inform strategic decisions.
- Excellent resource management skills, including human, financial, and material resources.
- Ability to lead cross-functional teams and third-party vendors effectively.
- Strong communication and coaching skills to enhance team performance and execution quality.
- Experience in deploying trade tools and managing in-store visibility initiatives.
- Capability to design training programs and assess ROI for sales and marketing activities.

Preferred Qualifications and Benefits

While specific benefits are not detailed, National Foods Limited is committed to providing equal employment opportunities to all candidates regardless of age, color, origin, disability, race, religion, gender, marital status, or any other protected characteristic. The company fosters an inclusive work environment where diversity is valued and encouraged.

This role offers the opportunity to be part of a forward-thinking organization dedicated to sustainable growth and excellence in the food industry. Candidates who thrive in dynamic, data-driven environments and possess a passion for sales leadership and brand execution are encouraged to apply.