Cluster Perfect Store Manager

Based in Karachi, National Foods Limited is focused on expanding its market presence and strengthening its brand portfolio while committing to sustainability and global recognition. The company is seeking a dynamic professional to lead cluster sales operations, ensuring the achievement of volume and revenue targets through effective management of sales plans, merchandising teams, and brand ambassadors. This role demands a strategic leader who can optimize resources, drive field execution, and enhance commercial outcomes by addressing operational challenges and leveraging data-driven insights.

Key Responsibilities

- Lead and execute the cluster sales plan by supporting field teams, driving distribution targets, ensuring on-shelf availability, and implementing trade activations aligned with the Category sales plan to meet volume and revenue goals.
- Efficiently allocate resources including human capital, finances, and materials across the cluster to maximize operational effectiveness.
- Manage merchandising teams and brand ambassadors deployed through third-party vendors, ensuring optimal coverage, productivity, and adherence to execution standards to achieve perfect store compliance and boost category sales.
- Maintain high execution quality by governing merchandising and brand ambassador performance, providing structured coaching and feedback to field teams and business partners.
- Develop and implement the Master Activity Grid, driving below-the-line (BTL) and trade activation plans across the cluster, ensuring timely deployment of materials, compliance with activation guidelines, and consistent brand visibility at points of sale to enhance consumer engagement and product offtake.
- Strengthen data-driven decision-making by gathering competitor and in-store execution intelligence, translating insights into actionable field interventions, and collaborating with the Category Commercial Planning Manager (CCPM) during planning cycles.
- Ensure sustained on-shelf availability and adherence to product range by establishing control mechanisms, rigorously measuring out-of-stock (OOS), minimum shelf levels (MSL), and execution compliance against targets.
- Engage regularly with merchandising, brand ambassador teams, and distributors to identify execution gaps, address operational needs, and adapt field plans to maximize commercial impact.
- Provide timely feedback on field execution, including on-shelf availability, activation performance, and competitor activity, to the CCPM and Perfect Stores Manager to support demand planning.
- Oversee the execution of promotional activities by ensuring timely deployment, monitoring compliance, and implementing corrective actions for underperforming activations to maximize sell-out impact.
- Manage the end-to-end deployment of trade tools such as Category Management (CATMAN) displays, gondolas, and Point of Sale Materials (POSM) across the cluster, ensuring compliance with placement timelines to enhance in-store visibility and execution.
- Design and implement capability development programs and training frameworks to sustain on-ground performance with a shopper-centric approach.
- Develop and drive a return on investment (ROI) assessment framework through cluster-level pre- and post-evaluation of activations and programs.

Required Qualifications

- Proven experience in sales leadership, preferably managing cluster or regional sales operations within the FMCG sector.
- Strong understanding of trade marketing, merchandising, and brand activation strategies.
- Demonstrated ability to manage third-party teams and vendors effectively.
- Proficiency in data analysis and translating market intelligence into actionable sales strategies.
- Excellent communication, coaching, and stakeholder management skills.
- Ability to work collaboratively across functions and adapt plans based on market dynamics.

Preferred Qualifications and Benefits

- Experience in developing and implementing ROI frameworks for trade activations.
- Background in capability building and training program development.
- Exposure to large-scale promotional campaign management.
- National Foods Limited is committed to equal employment opportunities for all individuals regardless of age, color, origin, disability, race, religion, gender, marital status, or any other characteristic protected by law.

This role offers a unique opportunity to contribute to a leading company’s growth trajectory while fostering a sustainable and impactful commercial presence in the market.