Cluster Perfect Store Manager - North Cluster

Based in Islamabad, this role at National Foods Limited offers an exciting opportunity to lead cluster sales efforts within a dynamic and growing organization. The successful candidate will be responsible for driving volume targets, managing merchandising and brand ambassador teams, and resolving field challenges to achieve measurable revenue growth. This position plays a critical role in supporting field teams, ensuring product availability, and executing trade activations aligned with category sales plans to maximize commercial impact.

Key Responsibilities

- Lead and manage the cluster sales plan by supporting field teams, driving distribution targets, ensuring on-shelf availability, and implementing trade activations to meet volume and revenue goals.
- Allocate resources efficiently across the cluster, including human resources, finances, and materials, to optimize performance.
- Deploy and oversee merchandising teams and brand ambassadors through third-party vendors, ensuring optimal coverage, productivity, and adherence to execution standards for perfect store compliance.
- Maintain high execution quality by governing merchandising and brand ambassador team performance, providing structured coaching and feedback to field teams and business partners.
- Develop and implement the Master Activity Grid, driving below-the-line (BTL) and trade activation plans with timely deployment of materials and consistent brand visibility at points of sale to enhance consumer engagement and sales.
- Capture competitor and in-store execution intelligence across the cluster to support data-driven decision-making and share insights with the Category Commercial Planning Manager (CCPM) for effective planning.
- Ensure sustained on-shelf availability and adherence to product range by establishing performance control mechanisms, rigorously measuring out-of-stock (OOS), minimum shelf levels (MSL), and execution compliance against targets.
- Engage regularly with merchandising, brand ambassador teams, and distributors to identify execution gaps, address operational needs, and adapt field plans to maximize commercial outcomes.
- Provide feedback on field execution, including on-shelf availability, activation performance, and competitor activity, to the CCPM and Perfect Stores Manager to inform demand and planning cycles.
- Manage the end-to-end deployment of trade tools such as CATMANs, gondolas, and point-of-sale materials (POSM), ensuring timely placement and compliance to enhance in-store visibility and execution impact.
- Design and implement capability development programs and training frameworks to sustain on-ground performance and promote a shopper-centric approach.
- Develop and drive a return on investment (ROI) assessment framework through cluster-level pre- and post-evaluation of activations and programs.

Required Qualifications

- Proven experience in sales management, preferably in a fast-moving consumer goods (FMCG) environment.
- Strong leadership skills with the ability to manage and motivate third-party teams including merchandisers and brand ambassadors.
- Demonstrated ability to drive sales volume and revenue growth through effective execution of trade activations and merchandising strategies.
- Excellent analytical skills with experience in data-driven decision-making and competitor analysis.
- Strong organizational and resource management capabilities.
- Ability to communicate effectively with cross-functional teams and external partners.
- Experience in managing promotional activities and trade tool deployment.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with experience in developing training programs and ROI frameworks will be highly valued. National Foods Limited is committed to equal employment opportunities and fosters an inclusive work environment regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, or any other protected characteristic.

This position offers the chance to contribute to a renowned company focused on sustainable growth, brand development, and expanding global presence. Candidates passionate about driving commercial success and operational excellence in a collaborative environment are encouraged to apply.