Co-Founder — Growth, Marketing & Business Development

AtMandi is an innovative digital livestock marketplace aimed at simplifying the buying and selling process by connecting farmers, livestock sellers, and buyers through technology. The platform allows sellers to list their livestock with detailed information, photos, pricing, and location, while buyers can explore animals from various regions and communicate directly with sellers. AtMandi bridges the gap between traditional livestock markets and modern digital tools, making livestock trading more accessible, convenient, and connected.

We are seeking a Co-Founder to lead Growth, Marketing, Sales, and Business Development efforts alongside the founder, who is responsible for product and technology development. This role is not a conventional marketing position; it requires a hands-on leader ready to take full ownership, engage directly with customers, build meaningful relationships, experiment with growth strategies, and help establish AtMandi as a thriving marketplace. You will collaborate closely with the founder to drive user acquisition, forge partnerships, and embed AtMandi within the livestock ecosystem.

Key Responsibilities
- Develop and implement AtMandi’s marketing and growth strategies.
- Acquire farmers, livestock sellers, buyers, and other marketplace users.
- Increase the quantity and quality of livestock listings on the platform.
- Manage and create content for social media channels including Facebook, Instagram, TikTok, YouTube, and LinkedIn.
- Conduct customer research and maintain direct communication with farmers, sellers, buyers, and livestock businesses.
- Build partnerships with farms, breeders, livestock dealers, communities, organizations, and related businesses.
- Develop sales and outreach strategies to onboard sellers and partners.
- Identify and test new customer acquisition channels and growth tactics.
- Monitor marketing and business metrics, using data to optimize results.
- Contribute to pricing, monetization, and overall business development strategies.
- Represent AtMandi in communications with customers, partners, investors, and stakeholders.
- Help build the AtMandi brand and foster trust within the livestock community.
- Work closely with the founder to prioritize and execute key business initiatives.

Required Qualifications
- Strong knowledge of digital marketing, growth, sales, or business development.
- Excellent communication and relationship-building skills.
- Ability to initiate and nurture customer relationships from scratch.
- Experience with social media marketing and content strategy.
- Understanding of customer acquisition and community growth dynamics.
- Entrepreneurial mindset with a strong sense of ownership.
- Comfortable working independently in an early-stage startup environment.
- Strong analytical and problem-solving abilities.
- Ability to test ideas, learn from outcomes, and adapt quickly.

Preferred Qualifications and Benefits
- Experience in startups, marketplaces, agriculture, livestock, agritech, e-commerce, or related industries is a plus.
- Familiarity with farmers, livestock businesses, rural communities, or agricultural organizations is highly advantageous.
- This is a founding-team opportunity with equity participation; there is no fixed salary at the initial stage. Equity terms will be negotiated based on experience, contribution, and commitment.
- The role is based in Lahore, Pakistan with a hybrid work model; occasional travel to livestock markets, farms, and rural areas will be required.
- The successful candidate will join a complementary founding team focused on product & technology and growth, marketing, sales & business development.

If you are passionate about building a company from the ground up, eager to take ownership, and excited to help create a leading digital livestock marketplace, we encourage you to apply. Please submit your LinkedIn profile or CV along with a brief explanation of why you want to join AtMandi and your plan for the first 90 days to grow the marketplace.