Job Title: B2B Sales Executive – Coal Trading
Location: Lahore, Pakistan (On-site)
Company: Start Trading LLC
Start Trading LLC is seeking a motivated and results-oriented B2B Sales Executive to drive and expand our coal trading business in Pakistan. The ideal candidate will focus on identifying and engaging potential industrial buyers, including cement factories, textile mills, power plants, and brick kilns. This role involves generating sales leads, negotiating commercial terms, and converting prospects into loyal customers. Working closely with management, the candidate will help achieve sales targets, broaden market reach, and contribute significantly to the company’s growth.
Key Responsibilities
- Identify and approach potential coal buyers across various industrial sectors such as cement, textiles, power generation, and brick manufacturing.
- Generate new B2B sales leads through cold calling, email outreach, WhatsApp, networking, field visits, and industry research.
- Build and maintain strong, long-term relationships with existing and prospective customers to encourage repeat business.
- Understand customer requirements regarding coal quantity, quality, Gross Calorific Value (GCV), delivery locations, and purchasing frequency.
- Prepare quotations, negotiate pricing and payment terms, and follow up with prospects to close sales effectively.
- Maintain an up-to-date database of potential buyers, customer contacts, sales activities, and business opportunities.
- Coordinate with procurement, logistics, and management teams to ensure timely delivery and high customer satisfaction.
- Monitor market prices, competitor activities, customer demand, and identify emerging sales opportunities.
- Follow up on outstanding payments and collaborate with relevant teams to support timely recovery.
- Meet monthly sales targets and provide regular reports detailing leads, customer meetings, quotations, conversions, and overall sales performance.
- Develop long-term commercial relationships with industrial buyers and explore opportunities to increase sales volumes.
Required Qualifications
- Bachelor’s degree in Business Administration, Marketing, Sales, or a related field is preferred.
- 1 to 3 years of experience in B2B sales, ideally within coal, commodities, industrial raw materials, or related industries.
- Strong communication, negotiation, persuasion, and relationship-building skills.
- Proven ability to independently identify prospective customers, generate leads, and convert them into paying clients.
- Familiarity with industrial buyers and manufacturing sectors in Lahore and other industrial areas of Pakistan is advantageous.
- Solid understanding of sales processes, quotations, commercial negotiations, and customer follow-ups.
- Proficiency in Microsoft Excel, Word, email, WhatsApp Business, and basic CRM or lead management tools.
- Self-motivated, target-driven, organized, and capable of working independently in an on-site environment.
- Willingness to conduct customer visits and meet prospective industrial clients as required.
- Fluency in English and Urdu is essential; Punjabi language skills are a plus.
Preferred Qualifications and Benefits
- Experience in the commodities or industrial trading sector is a strong advantage.
- Opportunity to gain direct exposure to B2B commercial negotiations and industrial clients.
- Work in a performance-oriented environment with clear opportunities for professional growth.
- Competitive compensation package based on experience, with potential for performance-based incentives.
This role offers a unique chance to contribute to the growth of Start Trading LLC’s coal sales while developing a rewarding career in the industrial trading sector.