Cold Caller

Spotlight GB Ltd is seeking a motivated and commercially minded Lead Generation & Sales Executive to join their remote team based in Pakistan. This full-time role involves more than just cold calling; the successful candidate will take ownership of the entire sales process—from identifying potential clients and generating new business opportunities to conducting sales meetings and managing leads through to a clear outcome. The position requires strong communication skills, a proactive approach, and the ability to work independently within a flexible schedule, primarily between 2:00 PM and 10:00 PM Pakistan Time, Monday to Saturday.

Key Responsibilities
- Research and identify potential businesses that could benefit from Spotlight GB’s services.
- Build and maintain targeted prospect lists based on industries, locations, and campaigns.
- Identify key decision-makers such as business owners and directors.
- Conduct proactive outbound calls and outreach via telephone, email, LinkedIn, and WhatsApp.
- Professionally introduce Spotlight GB and understand prospects’ business challenges and objectives.
- Ask discovery and qualification questions to identify genuine business opportunities and buying intent.
- Qualify prospects before advancing them in the sales process.
- Book and personally conduct sales and discovery meetings, presenting relevant services and case studies.
- Handle questions and objections confidently, discuss approved packages, and agree on clear next steps.
- Follow up consistently to manage prospects through the sales pipeline until a clear outcome is achieved.
- Re-engage prospects who are not immediately ready to proceed.
- Escalate complex opportunities to management as needed and provide relevant information for proposals or customized strategies.
- Maintain an organized and up-to-date CRM with accurate records of calls, meetings, notes, and follow-ups.
- Provide regular updates to management on activity, feedback, objections, and opportunities.
- Attend internal sales meetings, training sessions, and performance reviews.
- Continuously improve knowledge of Spotlight GB’s services and sales approach.
- Demonstrate flexibility by managing active leads outside standard hours when necessary.

Required Qualifications
- Excellent spoken and written English.
- Strong communication and interpersonal skills with confidence in engaging UK business owners and decision-makers.
- Previous experience in lead generation, cold calling, telesales, appointment setting, sales, or business development.
- Confidence in conducting telephone and video sales meetings.
- Strong listening, questioning, and objection-handling skills.
- Ability to quickly build rapport and maintain strong follow-up discipline.
- Good organizational and time-management skills.
- Ability to work independently in a remote environment with a proactive and self-motivated approach.
- Professionalism in handling rejection and maintaining persistence.
- Familiarity with CRM systems or sales pipelines.
- Reliable internet connection and a professional home working environment.
- Willingness to learn and develop within the role.

Preferred Qualifications and Benefits
Experience in digital marketing, advertising, websites, SaaS, technology, or B2B services is advantageous but not essential. The role offers an opportunity to develop a strong career in B2B sales and business development, focusing on quality lead generation, effective pipeline management, and contributing to the company’s growth. Performance will be measured by the quality and consistency of lead generation, sales meetings, follow-up, and overall professionalism.

This position is ideal for candidates who are confident on the phone, results-driven, organized, and eager to take responsibility in a remote setting. It suits individuals serious about building a long-term career in sales rather than those seeking basic calling or data-entry roles.