Commercial Manager Sales, Revenue and Distribution

Pine Court Luxury Resort, located in Bhurban with work locations in Islamabad and Bhurban, is seeking an experienced hospitality professional to lead and expand its commercial operations. This role encompasses sales, reservations, revenue management, OTA distribution, and business development. The ideal candidate will be a commercially driven leader with practical experience in building hospitality sales systems, managing teams, and delivering measurable revenue growth.

Key Responsibilities

- Develop and implement a comprehensive sales and revenue strategy aimed at increasing occupancy, Average Daily Rate (ADR), Revenue Per Available Room (RevPAR), and overall profitability.
- Establish and lead the Sales, Reservations, and Revenue Management departments to ensure smooth and efficient operations.
- Recruit, train, and manage sales and reservations personnel, setting clear KPIs and performance targets to drive team success.
- Manage OTA platforms such as Booking.com, Agoda, and Airbnb, optimizing listings, distribution, pricing, and revenue performance.
- Lead the implementation and effective use of integrated Property Management Systems (PMS), channel management tools, booking engines, Customer Relationship Management (CRM), and other related hospitality software.
- Develop corporate accounts and build productive partnerships with travel agents, tour operators, event planners, and other business channels to expand market reach.
- Establish Standard Operating Procedures (SOPs) for reservations, lead management, follow-ups, payment collection, and commercial reporting to maintain operational consistency.
- Implement forecasting, dynamic pricing, market analysis, and revenue optimization strategies to maximize commercial performance.
- Prepare regular performance reports and commercial growth plans to keep management informed and aligned with business objectives.

Required Qualifications

- Minimum of 5 years of relevant hospitality experience, with at least 2 years in a management or leadership role.
- Proven track record in hotel or resort sales, business development, and revenue management.
- Strong working knowledge of OTAs, PMS, and channel management systems; experience with eZee Absolute or Yanolja Cloud is a plus.
- Demonstrated ability to recruit, train, and manage sales or reservations teams effectively.
- Existing corporate and travel trade relationships will be highly valued.
- Excellent analytical, communication, and negotiation skills.
- Ability to demonstrate measurable achievements in previous roles.

Preferred Qualifications and Benefits

This position offers a leadership opportunity to establish and develop the commercial operations of a growing luxury resort. The role comes with a competitive salary ranging from Rs90,000 to Rs130,000 per month, along with performance-based incentives. Candidates should be able to reliably commute to Islamabad or be willing to relocate before starting work. The position requires in-person attendance and is ideally suited for professionals with at least 5 years of hospitality experience.

This is an excellent opportunity for a commercially minded hospitality professional to make a significant impact within a luxury resort environment, driving growth and operational excellence.