Commercial Systems Engineer

Flipdish is revolutionizing the way independent restaurant and takeaway owners operate by providing powerful, easy-to-use technology solutions supported by genuine human assistance. Our mission is to simplify the complexities of running a restaurant in today’s fast-paced environment, enabling owners to focus on what truly matters.

As a Commercial Systems Engineer at Flipdish, you will develop products, systems, automations, and internal tools that empower our commercial teams to scale efficiently. Your work will directly impact key initiatives such as AI Marketing, Google Business Profile (GBP), Growth Operations, and broader commercial workflows. Collaborating closely with Sales, Onboarding, Partnerships, Marketing, Product, and Operations teams, you will transform revenue and efficiency challenges into practical, production-ready solutions. This role requires hands-on engineering skills, taking projects from discovery and scoping through to deployment, monitoring, iteration, and eventual decommissioning when necessary.

Key Responsibilities
- Design, build, deploy, and maintain systems supporting commercial products, Growth Operations, and internal processes.
- Develop internal tools and automations that enable scaling across Sales, Onboarding, Partnerships, and Marketing without proportional headcount increases.
- Enhance Google Business Profile initiatives by improving discovery, routing accuracy, ordering coverage, control, and order-fee revenue through product improvements and monitoring.
- Create scalable automation for AI Marketing, including campaign setup, quality assurance, monitoring, reporting, alerting, and revenue attribution.
- Utilize AI-assisted engineering tools such as Claude Code, Cursor, Vercel, and LLM APIs to accelerate delivery and unlock advanced capabilities.
- Manage the full lifecycle from local development to production on AWS, including deployment, observability, incident response, and service reliability.
- Collaborate with internal partners to build dashboards and instrumentation that track adoption, operational performance, and commercial outcomes.
- Take full ownership of problems by scoping opportunities, delivering effective solutions, measuring impact, iterating based on data, and decommissioning ineffective work.
- Provide constructive challenge to improve decision-making and ways of working, prioritizing truth and progress over harmony.

Required Qualifications
- Minimum of 4 years of software engineering experience, preferably with the MERN stack (MongoDB, Express, React, Node.js).
- Proven experience shipping and deploying production applications on AWS, with strong troubleshooting skills.
- Proficiency in AI-assisted engineering tools and workflows, regularly leveraging technologies like Claude Code, Cursor, Vercel, and LLM APIs.
- Demonstrated ability to build products with meaningful user adoption and measurable outcomes.
- Strong capability to connect engineering efforts to commercial results and communicate their business impact clearly.
- Excellent communication skills to bridge the needs of Sales, Commercial, Partnerships, Marketing, and Engineering teams.
- Data-driven mindset to use instrumentation for adoption tracking, problem diagnosis, prioritization, and evaluation of solution effectiveness.
- High ownership mentality, proactively driving issues to resolution without waiting for direction.
- Willingness to challenge poor decisions and suggest improvements constructively.

Preferred Qualifications and Benefits
Experience with martech or adtech APIs, especially Google Business Profile, Google Ads, or Meta, is advantageous. Familiarity with AI agents, retrieval-augmented generation (RAG) systems, or AI-native workflows will help you stand out. Knowledge of serverless or edge deployments such as AWS Lambda, Vercel Functions, or Cloudflare Workers is also beneficial.

Flipdish offers a competitive salary and exceptional career growth opportunities within a dynamic startup environment. Benefits include 24 days of annual leave plus public holidays and seasonal company days, private healthcare covering outpatient and inpatient care, company-provided transport services, and regular team meet-ups and events to foster connection.

Interview Process
Candidates can expect a recruiter screening call, followed by a hiring manager interview, a competency/technical assessment, and reference checks.

At Flipdish, we champion independent restaurant owners by delivering technology that is powerful yet simple, supported by a people-first culture. We value ownership, transparency, and meaningful impact, encouraging a healthy work-life balance and continuous growth. If you are passionate about making a difference and eager to work in a collaborative environment, we encourage you to apply.