Content Creator Full Time

malt-aye is a Pakistan-based marketplace dedicated to connecting farmers directly with end consumers to provide premium quality fruits sourced from farms across the country. Established in 2019, the company identified a significant gap between garden-fresh produce and what is typically available in local markets. By partnering with farmers from multiple cities, malt-aye focuses on delivering fruits that are exceptionally sweet, fresh, and consistent in quality. The company’s mission is to create the first dedicated marketplace for farmers and consumers, revolutionizing grocery and fruit delivery services in Pakistan. Joining malt-aye means becoming part of a growing venture that values authenticity, innovation, and strong relationships with local producers.

Key Responsibilities
Develop and publish engaging content across social media, websites, and other digital platforms, serving as the brand’s on-camera representative when required. Plan and execute content calendars that highlight farmers, products, and customer experiences through compelling visual and written storytelling. Collaborate closely with marketing and operations teams to maintain consistent brand messaging. Daily tasks include shooting and appearing in video content, drafting captions and scripts, coordinating with designers and videographers, and monitoring content performance to refine future campaigns. Participate in brand events, customer-facing activities, and occasional farm visits to capture authentic stories that align with malt-aye’s mission.

Required Qualifications
Strong skills in content creation, including scripting, storytelling, and an on-camera presence tailored for brand-focused videos and social media content. Proven ability to plan and manage content calendars, campaigns, and brand narratives across multiple digital channels. Experience with major social media platforms such as Instagram, Facebook, TikTok, and YouTube, along with a basic understanding of engagement and growth strategies. Basic photography and videography skills, with the capability to collaborate effectively with creative teams to produce high-quality visual content. Excellent communication skills in both English and Urdu, with a clear, confident, and professional presentation style. Comfortable representing the brand in public-facing roles, including live sessions, events, and direct customer interactions. Willingness and ability to work on-site in Lahore, collaborate with cross-functional teams, and adapt quickly within a fast-paced startup environment. A bachelor’s degree in Marketing, Media, Communications, or a related field, or equivalent practical experience.

Preferred Qualifications and Benefits
Prior experience in content creation, influencer marketing, or brand ambassadorship is preferred. Familiarity with agriculture, food, or e-commerce sectors is considered a plus. The role offers the opportunity to be part of an innovative startup that is transforming the agricultural marketplace in Pakistan, working closely with local farmers and contributing to a meaningful mission.