Content Creator & Marketing Specialist

Arcturus Pvt. Ltd. is a dynamic creative, marketing, and technology company dedicated to helping businesses grow through strategic innovation and measurable outcomes. The company collaborates with startups, enterprises, and various organizations to build strong brands that resonate with audiences and foster sustainable growth. By integrating strategic thinking, creative storytelling, technology, and data-driven insights, Arcturus delivers comprehensive marketing solutions including branding, digital marketing, performance advertising, web and platform development, SEO, content creation, video production, photography, influencer marketing, PR, event management, and business consulting. Operating across diverse sectors such as healthcare, education, hospitality, real estate, retail, technology, and corporate, Arcturus embraces emerging technologies and AI-powered tools to create scalable and modern marketing ecosystems.

The Content Creator & Marketing Specialist role is a full-time, on-site position based in Lahore. This role focuses on planning, creating, and publishing engaging content across digital platforms such as social media, websites, blogs, and marketing campaigns. The specialist will ensure all content aligns with brand strategies and client objectives. Collaboration with designers, videographers, and account teams is essential to develop creative concepts, write and optimize copy, and support multimedia content production. Daily tasks include managing content calendars, monitoring campaign performance, conducting market and audience research, and recommending improvements based on analytics and trends. The role also involves coordinating with clients and internal stakeholders to maintain consistent brand messaging, ensure timely project delivery, and integrate content into broader marketing initiatives.

Key Responsibilities
- Plan, create, and publish compelling content across various digital channels in line with brand and client goals.
- Collaborate with creative teams including designers, videographers, and account managers to develop and execute multimedia campaigns.
- Manage content calendars and oversee the timely delivery of content and projects.
- Monitor and analyze campaign performance using marketing and analytics tools to optimize content and engagement.
- Conduct market and audience research to inform content strategy and improve campaign effectiveness.
- Coordinate with clients and internal teams to ensure consistent messaging and alignment with overall marketing initiatives.
- Support scriptwriting and storytelling efforts for digital platforms, ensuring content is SEO-friendly and audience-focused.

Required Qualifications
- Strong skills in content creation, including copywriting, storytelling, and basic scriptwriting tailored for digital media.
- Experience with digital marketing practices such as social media management, performance campaigns, SEO, and audience engagement.
- Ability to collaborate effectively with visual and multimedia teams to produce cohesive marketing campaigns.
- Proficiency in marketing and analytics tools to track performance, interpret data, and optimize content strategies.
- Excellent research, organizational, and time-management skills with the ability to handle multiple projects in a fast-paced environment.
- Strong written and verbal communication skills in English, with attention to detail and adherence to brand tone and guidelines.
- Relevant experience in marketing, communications, or content roles within agencies or fast-growing businesses.
- Bachelor’s degree in Marketing, Communications, Media Studies, Business, or a related field is preferred but equivalent experience is also valued.
- Willingness to work on-site in Lahore as part of a collaborative, cross-functional team and openness to adopting new tools and emerging digital trends.

Preferred Qualifications and Additional Skills
- Familiarity with AI tools and AI-driven content generation.
- Expertise in social media marketing and content strategy.
- Experience in video production, copywriting, and trend research.

This role offers the opportunity to work in a forward-thinking environment that values innovation and creativity, supporting professional growth within a diverse and technology-driven marketing landscape.