Content Executive (Digital Platforms)

We are seeking a talented Content Executive for Digital Platforms who can deeply understand a client’s business and translate that insight into compelling content, innovative campaign ideas, and clear guidance for our creative team. The ideal candidate will skillfully leverage AI tools to enhance research and content creation while ensuring that the final output—both written and visual—remains authentic, thoughtful, and resonates with real audiences.

Key Responsibilities
- Understand client objectives, target audiences, and brand guidelines to create relevant content strategies.
- Plan and develop engaging social media content and campaign ideas tailored to various platforms.
- Write captivating captions, hooks, short video scripts, and LinkedIn posts that drive engagement.
- Utilize AI tools effectively to support research, generate ideas, and assist in visual content creation.
- Collaborate closely with graphic designers to produce visually consistent and appealing content.
- Coordinate with clients to gather briefs, manage feedback, and secure approvals in a timely manner.
- Monitor content performance metrics and recommend improvements to optimize results.

Required Qualifications
- Proven experience in digital marketing or managing social media accounts for businesses.
- Strong writing, communication, and creative thinking abilities.
- Familiarity with LinkedIn, Instagram, and Facebook as key social media platforms.
- Practical knowledge of AI tools and Canva for content and visual development.
- Ability to handle multiple client projects and meet deadlines efficiently.
- A portfolio or samples of previous work demonstrating relevant skills.

Preferred Qualifications and Benefits
This role is based in Karachi, with working hours from Monday to Friday, 12 PM to 8:30 PM, and alternate Saturdays from 12 PM to 4 PM.

We offer a comprehensive benefits package including medical insurance, outpatient department (OPD) allowance, gratuity, yearly bonuses, and performance-based incentives.

If you are passionate about creating meaningful digital content and enjoy working in a collaborative environment that embraces innovative tools, this position offers an excellent opportunity to grow your career.