Content Lead

We are seeking a dynamic Content Lead who thrives at the crossroads of creativity, culture, and AI. This role demands someone who can quickly identify emerging trends, transform real-life moments into compelling content, and efficiently move ideas from strategy to execution. The ideal candidate will be adept at creating engaging, scroll-stopping content that resonates with audiences across social media and digital platforms, all while maintaining brand authenticity and agility.

Key Responsibilities

- Lead Content Strategy and Execution: Take full ownership of Melbrew’s content across social media, digital channels, campaigns, and key brand moments, ensuring alignment with overall brand goals.
- Trendspotting and Content Creation: Monitor emerging trends, online conversations, and cultural moments to produce timely, relevant, and engaging content that captures audience interest.
- Leverage AI for Creativity: Utilize AI tools to enhance content ideation, production, and video editing processes, accelerating output without sacrificing creativity or brand voice.
- Fast Turnaround from Concept to Publication: Efficiently translate briefs into published content, minimizing delays and avoiding prolonged planning cycles.
- Social-First Content Development: Craft attention-grabbing reels, videos, memes, stories, and copy designed to spark conversations and foster brand loyalty.
- Manage Content Calendar: Plan and maintain a consistent flow of always-on content, including campaigns, product launches, and reactive brand moments.
- Authentic Storytelling: Draw inspiration from everyday experiences, café culture, consumer behavior, and coffee moments to create relatable and shareable narratives.
- Performance Analysis and Iteration: Track content effectiveness, analyze audience engagement, and continuously refine content strategies to improve impact.

Required Qualifications

- 3-5 years of experience in content creation, social media management, digital marketing, or brand storytelling.
- Proficiency with AI tools for content ideation, production, and creative workflows, including video editing.
- Ability to seamlessly balance content strategy with hands-on execution.
- A strong portfolio showcasing short-form videos, reels, social-first campaigns, and digital storytelling.
- Demonstrated skill in quickly converting trends or real-life moments into relevant brand content.
- Exceptional storytelling abilities, with expertise in hooks, scripts, copywriting, and creative concept development.
- Understanding of the importance of speed, brand voice consistency, quality, and measurable business outcomes.
- Proactive, resourceful, and comfortable with experimentation, testing, and iterative learning.

Preferred Qualifications and Benefits

Experience in food & beverage, FMCG, lifestyle, retail, or hospitality sectors is highly advantageous.

Joining Melbrew means becoming part of a premium coffee brand on a strong growth trajectory. This role offers high ownership and the chance to shape the brand’s voice and culture in a creative, collaborative, and hands-on environment fueled by coffee.

Location: Karachi (DHA Phase VIII)