Posted Sep 26, 2026 20 views
AdalFi, a leader in AI-powered credit scoring and digital lending infrastructure, is seeking a Content Lead to drive its content function end-to-end. With partnerships spanning over 17 banks and more than $200 million disbursed through its platform, AdalFi is transforming credit access across MENAP and beyond. The Content Lead will play a pivotal role in shaping the company’s content strategy while actively producing and optimizing materials that engage customers, partners, and the market. This position combines strategic leadership with hands-on execution, impacting sales, marketing, product, and external communications.
Key Responsibilities
Content Strategy & Planning: Define and own the content roadmap across sales, marketing, and thought leadership. Identify content gaps and propose initiatives informed by market feedback, competitor analysis, and business priorities. Translate complex fintech and credit scoring concepts into clear, compelling narratives.
Sales Enablement Collateral: Develop and maintain impactful sales and marketing materials such as one-pagers, product overviews, case studies, and presentations. Adapt existing content to formats that directly support sales and business development efforts.
Content Creation & Distribution: Produce high-quality long-form and short-form content for multiple channels including LinkedIn, website, blogs, and email campaigns. Manage content distribution to maximize visibility, engagement, and brand consistency across all touchpoints.
Technical & Product Documentation: Create clear and structured technical documentation for both internal and external audiences. Collaborate closely with product and engineering teams to explain features, workflows, and integrations in an accessible manner.
Cross-Functional Collaboration: Partner with Growth, Marketing, Sales, and Product teams to align content with go-to-market strategies. Provide tailored content that enhances client and partner interactions.
Performance Tracking & Optimization: Measure and analyze content performance across channels, using data and feedback to drive continuous improvement. Maintain an organized and accessible repository of all collateral and documentation.
Partner Management: Serve as the primary liaison with external content partners and agencies. Manage priorities, provide constructive feedback, and ensure deliverables meet AdalFi’s standards and objectives.
Required Qualifications
- Minimum of 2 years’ experience in content creation, marketing, or communications, preferably within fintech, SaaS, or B2B technology sectors.
- Exceptional writing and editing skills, with the ability to simplify complex topics into clear, persuasive narratives.
- Proven track record in creating both sales enablement collateral and thought leadership content.
- Strong hands-on execution skills with attention to detail and a good design sensibility.
- Experience managing external content partners or agencies.
- Excellent collaboration skills to work effectively across sales, product, and marketing teams.
- Data-driven approach to measuring and optimizing content performance.
Preferred Qualifications and Benefits
- Background in financial services, credit, or lending is advantageous.
- Familiarity with tools such as HubSpot, Webflow, Figma, or Amplitude.
- Experience building content operations in a high-growth startup environment.
- Ability to create basic visual collateral, including presentations and infographics, alongside written content.
Joining AdalFi means playing a defining role in shaping the voice of a category-leading fintech company. This role offers the unique opportunity to blend strategic ownership with the freedom to create and execute content directly. You will collaborate with a driven, high-performing team dedicated to revolutionizing credit access worldwide.
Job Details
Adal Fintech .
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