Content Lead

AdalFi is a market leader in AI-powered credit scoring and digital lending infrastructure, partnering with banks and financial institutions to deliver seamless, fair, and instant credit solutions. With over 17 partner banks and more than $200 million disbursed through its platform, AdalFi is transforming credit access across MENAP and beyond. We are seeking a Content Lead to take full ownership of our content function, combining strategic vision with hands-on execution. This role involves setting the direction for AdalFi’s content while actively creating, optimizing, and distributing materials that resonate with customers, partners, and the broader market.

Key Responsibilities

Content Strategy & Planning: Develop and manage AdalFi’s comprehensive content roadmap spanning sales, marketing, and thought leadership. Identify content gaps and propose new initiatives based on market insights, competitor analysis, and business goals. Translate complex fintech and credit scoring concepts into clear, engaging narratives.

Sales Enablement Collateral: Produce and maintain impactful sales and marketing assets such as one-pagers, product overviews, case studies, and presentations. Adapt and redesign existing content to effectively support sales and business development efforts.

Content Creation & Distribution: Write and publish high-quality long-form and short-form content across multiple channels including LinkedIn, website, blog, and email campaigns. Oversee content distribution to maximize visibility, engagement, and brand consistency.

Technical & Product Documentation: Create clear, structured technical documentation for both internal teams and external audiences. Collaborate with product and engineering teams to explain features, workflows, and integrations in an accessible manner.

Cross-Functional Collaboration: Partner closely with Growth, Marketing, Sales, and Product teams to ensure content aligns with go-to-market strategies. Provide tailored content that enhances client and partner interactions.

Performance Tracking & Optimization: Monitor content performance across channels, using data and feedback to continuously refine and improve output. Maintain an organized repository of all collateral and documentation.

Partner Management: Serve as the primary liaison with external content partners and agencies. Manage priorities, offer constructive feedback, and ensure deliverables meet AdalFi’s standards and objectives.

Required Qualifications

- Minimum of 2 years’ experience in content creation, marketing, or communications, preferably within fintech, SaaS, or B2B technology sectors.
- Exceptional writing and editing skills, with the ability to simplify complex topics into clear, persuasive narratives.
- Proven track record in developing both sales enablement materials and thought leadership content.
- Strong hands-on execution skills, attention to detail, and a good design sensibility.
- Experience managing external content partners or agencies.
- Excellent collaboration skills, capable of working cross-functionally with sales, product, and marketing teams.
- Data-driven approach with the ability to measure and optimize content effectiveness.

Preferred Qualifications and Benefits

- Background in financial services, credit, or lending is advantageous.
- Familiarity with tools such as HubSpot, Webflow, Figma, or Amplitude.
- Experience building content operations in a fast-paced, high-growth startup environment.
- Ability to create basic visual collateral, including presentations and infographics, alongside written content.

Joining AdalFi offers the opportunity to shape the voice and narrative of a leading fintech company. This role provides a unique blend of strategic ownership and creative freedom, allowing you to directly influence how credit access evolves globally. You will work alongside a driven, high-performing team committed to building the future of credit access worldwide.