Content Marketer

We are seeking a Content Marketer who truly understands what drives buyer decisions, not just what sounds good on paper. Our audience consists mainly of startup founders across Europe and the US, who are making critical choices about who to trust with their core products. Your content will engage these founders before our sales team even reaches out, helping to build trust and simplify their decision-making process. This role is fundamentally marketing-focused, requiring a strong grasp of buyer journeys, funnel stages, and the commercial purpose behind each piece of content. You will transform research, client insights, and real challenges faced by founders into compelling content that earns trust independently, without needing step-by-step guidance.

Key Responsibilities

- LinkedIn Content: Create posts tailored for both our founders’ and sales team’s profiles, each reflecting their unique voice and style.
- Case Studies: Manage the entire process from interviewing engineers and clients to delivering polished, design-ready drafts.
- Sales Content: Develop one-pagers, concise client-facing documents, and email templates that support the sales team’s outreach efforts.
- Employee Branding: Produce content that highlights the expertise of our engineers and showcases our company culture to founders internationally.
- Research to Stories: Convert market insights provided by our Growth Marketer into engaging content that resonates with our audience.

Required Qualifications

- 1–2 years of experience in content marketing, preferably within the tech or IT services sectors.
- Bachelor’s degree in Business Administration with a focus on Marketing (BBA Marketing).
- Exceptional English writing skills—clear, simple, and relatable.
- Ability to research and write credibly on technical topics such as AI, software, and startups.
- Strong understanding of funnel stages (TOFU, MOFU, BOFU), Ideal Customer Profiles (ICP), and the commercial intent behind each content piece.
- A good eye for effective copy—you don’t need to be an expert copywriter but can distinguish between copy that sells and copy that simply sounds nice.
- Ability to manage multiple projects simultaneously with minimal daily supervision.

Preferred Qualifications

- Experience writing for startup founders or technical decision-makers.
- A portfolio showcasing case studies and LinkedIn ghostwriting work.

You should have a deep understanding of buyer journeys, ICPs, and funnel stages, knowing exactly what buyers care about and what content should achieve at each stage. You recognize that good copy is more than just well-written text—it’s content that reaches the right audience and motivates them to act. If you approach content with this mindset, this role is an excellent fit for you.