Content Marketing Specialist

We are looking for a talented Content Marketing Specialist to join Octopus Digital and help elevate our brand presence, product visibility, and thought leadership on a global scale. The successful candidate will have strong writing and research skills, with a particular focus on B2B technology content, SEO, and AI-driven content discovery. This role involves creating content that resonates with human audiences while being optimized for search engines and AI platforms like ChatGPT, Gemini, Claude, and Perplexity. The specialist will contribute to marketing objectives and enhance AI-powered discoverability through well-crafted, authoritative content.

Key Responsibilities
Create diverse marketing materials such as blogs, articles, website content, value propositions, case studies, LinkedIn posts, newsletters, press releases, and campaign copy. Translate complex technology, industrial, and digital transformation topics into clear, engaging, and commercially relevant narratives. Conduct thorough research on industry trends, customer pain points, market inquiries, and emerging topics to uncover valuable content opportunities. Develop focused content around AI, Generative AI, Industrial IoT, Industry 4.0, digital transformation, data, automation, and industrial technology sectors. Support executive thought leadership through contributed articles, podcasts, webinars, media appearances, and other external communications. Produce pillar content, topic clusters, FAQs, and knowledge-rich materials to build topical authority. Apply SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies to boost content visibility on both traditional search engines and AI-powered platforms. Optimize content specifically for discoverability on Google, ChatGPT, Gemini, Claude, and Perplexity. Structure content to ensure clarity, authority, factual accuracy, and ease of interpretation by AI and search algorithms. Leverage AI tools for research, ideation, content analysis, personalization, drafting, editing, and optimization while maintaining originality and editorial quality. Monitor content performance and AI/search visibility metrics, using insights to refine content strategies. Collaborate closely with product teams, sales, subject-matter experts, and leadership to ensure content accuracy and credibility.

Required Qualifications
3 to 4 years of experience in content marketing, copywriting, SEO, digital marketing, or related fields. Demonstrated ability to produce original, high-quality B2B content. Exceptional written and verbal English skills, including strong grammar, storytelling, editing, and communication abilities. Excellent research skills with the capacity to understand and simplify complex technical subjects. Solid knowledge of B2B content marketing, SEO principles, search intent, keyword research, and content strategy. Familiarity with AI-powered search and content discovery concepts such as AEO, GEO, and AI optimization. Understanding of how large language models (LLMs) and AI platforms discover, interpret, and surface information. Practical experience using AI tools like ChatGPT, Claude, Gemini, Perplexity, or similar platforms. Ability to collaborate effectively with subject-matter experts and translate technical knowledge into compelling business content.

Preferred Qualifications and Attributes
Experience in B2B technology sectors such as SaaS, industrial technology, engineering, automation, or digital transformation is highly desirable. The ideal candidate combines traditional copywriting skills with strong research capabilities, SEO expertise, and a deep understanding of AI-powered content discovery. A genuine curiosity about technology and its evolving landscape is essential.

This position offers a unique opportunity to work at the forefront of technology and content marketing, driving brand authority and visibility in a fast-changing digital environment.