Content Strategist

KM Ustawana International (KMUI), based in Islamabad, is seeking a skilled Content Strategist to enhance and unify the brand’s communication across all platforms. This full-time, on-site position is ideal for candidates located in Islamabad, Rawalpindi, or nearby areas who have a flair for transforming raw ideas into clear, consistent, and professional messaging. The role involves working closely with various teams to ensure KMUI’s voice is strong and coherent across digital, print, and corporate materials.

Key Responsibilities
Develop and oversee the comprehensive content strategy and communication framework for KMUI. Gain a thorough understanding of the organization’s structure, business pillars, projects, partnerships, achievements, and future plans to create informed content. Ensure all communications reflect a consistent corporate identity, tone, and positioning. Manage content creation for social media, websites, company profiles, presentations, brochures, advertisements, proposals, event materials, corporate announcements, campaigns, and other branding collateral. Translate management ideas and raw information into polished concepts, messaging, headlines, captions, scripts, profiles, and creative briefs. Collaborate closely with graphic designers by providing clear guidance on content priorities, visual references, key messages, and overall presentation. Review final creative outputs to ensure accuracy, brand consistency, and quality before publication. Establish and maintain brand voice and messaging guidelines. Work alongside the SEO Executive to optimize web and blog content for search engines while preserving the brand’s tone. Plan and coordinate content calendars and timelines across teams and campaigns.

Required Qualifications
1 to 3 years of experience in content strategy, copywriting, or corporate communications. Exceptional writing and editing skills combined with a creative mindset. Ability to independently maintain a consistent brand voice across diverse formats, including digital content, print materials, presentations, scripts, and corporate profiles. Experience in briefing and reviewing work from graphic designers. Strong attention to detail, accuracy, and brand consistency. Capability to understand complex business models and communicate them clearly. Basic knowledge of SEO principles and familiarity with tools such as Google Analytics is advantageous.

Preferred Qualifications and Benefits
Experience working in corporate or multi-vertical organizations is a plus. Basic design sensibility or familiarity with design tools like Canva or Adobe Creative Suite is desirable.

This role offers an exciting opportunity to contribute to KMUI’s brand development by crafting compelling and unified content that resonates across multiple channels. If you are passionate about storytelling and brand communication, and meet the experience criteria, KMUI welcomes your application.