Content Strategist

Rise Roofers is seeking a remote Content Strategist to support the planning, research, and preparation of founder-led content for social media and YouTube channels. This part-time role requires 16–20 hours per week, with a monthly compensation of PKR 20,000–25,000. After the initial three-month review period, compensation and responsibilities may be adjusted based on performance. Training will be provided, and the Content Strategist will report directly to the founder while collaborating closely with the Video Editor and Marketing Team. The primary goal is to transform the founder’s genuine ideas, experiences, and expertise into engaging, relevant content tailored for roofing contractors, rather than producing generic marketing materials or AI-generated scripts.

Key Responsibilities
- Conduct thorough research on topics relevant to roofing contractors, marketing, branding, sales, AI, technology, leadership, and business.
- Analyze current discussions, challenges, and interests within the roofing community by studying industry trends, competitors, creators, podcasts, social media conversations, comments, case studies, and other sources.
- Develop unique content angles instead of replicating popular topics.
- Translate the founder’s thoughts, client conversations, and observations into compelling content ideas.
- Write approximately 12–15 talking-head reel scripts and 2–3 YouTube video scripts (5–7 minutes long) per month.
- Craft strong hooks and openings for both short- and long-form content.
- Structure scripts to sound natural and conversational, avoiding an article-like or AI-generated tone.
- Suggest titles, angles, talking points, examples, and calls to action.
- Maintain an organized content idea bank and calendar.
- Review past content performance to identify successful topics or formats worth repeating.
- Proactively bring new content ideas to the team rather than waiting for direction.
- Collaborate with the Video Editor to communicate ideas, visuals, B-roll, graphics, and editing instructions.
- Ensure final content aligns with the original strategy.
- Participate in weekly 30–45 minute content meetings with the founder to discuss ideas, client insights, industry news, and business lessons, then develop these into ready-to-record content.

Required Qualifications
- Strong written English with the ability to write conversationally.
- Natural curiosity and enjoyment of research.
- Understanding of social media and YouTube content dynamics, including hooks, storytelling, and audience psychology.
- Ability to independently research unfamiliar topics.
- Skilled in using AI tools intelligently without overreliance.
- Organized and capable of working independently in a remote setting.
- Willingness to receive feedback and improve quickly.
- Comfortable committing 16–20 hours per week.
- Open to learning about the roofing industry and Rise Roofers’ audience.

Preferred Qualifications and Benefits
- Experience in content strategy, copywriting, YouTube, social media, research, or scriptwriting is advantageous but not mandatory if the candidate is intelligent, curious, and eager to learn.
- Training will be provided on Rise Roofers’ services, audience, content style, positioning, research methods, and content creation process.
- The role offers an opportunity to grow into a strategic position where the founder can focus primarily on reviewing, adding perspective, and recording content, while the strategist manages all preparatory work.
- Success is measured by improved content quality, relevance, and collaboration rather than just views, with expectations to learn from performance data and refine strategies over time.

This role is not suited for those who rely on generic content generation, copy competitors, or wait for constant instructions. Instead, it requires a proactive individual who will develop a deep understanding of the audience, founder, brand, and market to drive meaningful content creation.