Content Strategist

Unity Films, based in Rawalpindi, Pakistan, is seeking a talented and detail-oriented Copywriter & Ads Creative Strategist to join their team on a full-time, on-site basis. The ideal candidate will have 2 to 3 years of experience in copywriting or creative strategy, with a strong ability to craft compelling advertising concepts and persuasive copy for digital marketing campaigns. This role requires a deep understanding of audience psychology, storytelling, and performance-driven creative strategies to enhance brand engagement and drive conversions. Female candidates are preferred for this position. The salary range offered is between PKR 50,000 and 70,000.

Key Responsibilities

- Write persuasive ad copy, including headlines, hooks, captions, and video scripts tailored for digital advertising campaigns.
- Develop innovative creative concepts and advertising angles specifically for platforms such as Meta Ads and Google Ads.
- Conduct thorough research on target audiences, market trends, and competitors to identify effective messaging opportunities.
- Collaborate closely with designers, video editors, and marketing teams to bring creative campaigns to life.
- Prepare detailed creative briefs for static ads, video ads, and other marketing materials.
- Test various copy variations and creative approaches to optimize campaign performance and improve results.
- Maintain brand consistency and ensure high-quality written communication across all platforms.

Required Qualifications

- 2 to 3 years of relevant experience in copywriting, advertising, or creative strategy roles.
- Excellent written communication skills with a strong command of storytelling techniques.
- Solid understanding of digital advertising, audience targeting, and conversion-focused messaging.
- Proven ability to generate fresh creative ideas and develop persuasive advertising concepts.
- Strong research, analytical, and problem-solving skills to support data-driven creative decisions.
- A portfolio showcasing previous ad copies, scripts, or creative campaigns is highly desirable.

Preferred Qualifications and Benefits

- Familiarity with Meta Ads, Google Ads, and performance marketing platforms is preferred.
- Opportunity to work in a dynamic and creative environment focused on digital marketing innovation.
- Competitive salary within the stated range, reflecting experience and skills.
- On-site work location in Rawalpindi, fostering direct collaboration with the creative and marketing teams.

This role offers a unique opportunity for a creative professional passionate about digital advertising to contribute to impactful campaigns and grow within a forward-thinking company.