Content Strategist

Unity Films, based in Rawalpindi, Pakistan, is seeking a talented and detail-oriented Copywriter & Ads Creative Strategist to join their team on a full-time, on-site basis. The ideal candidate will have 2 to 3 years of experience and a strong passion for crafting persuasive advertising copy and innovative creative concepts. This role focuses on developing engaging content for digital marketing campaigns, with an emphasis on understanding audience psychology, storytelling, and performance-driven strategies that enhance brand engagement and conversion rates. Female candidates are preferred for this position, which offers a competitive salary range of PKR 50,000 to 70,000.

Key Responsibilities

- Write compelling ad copy, including headlines, hooks, captions, and video scripts tailored for digital advertising campaigns.
- Develop creative concepts and advertising angles specifically for platforms such as Meta Ads and Google Ads.
- Conduct thorough research on target audiences, market trends, and competitors to identify effective messaging opportunities.
- Collaborate closely with designers, video editors, and marketing teams to bring creative campaigns to life.
- Prepare detailed creative briefs for static ads, video ads, and other marketing materials.
- Test various copy variations and creative approaches to optimize campaign performance and improve results.
- Maintain brand consistency and ensure all written communications meet high-quality standards across multiple platforms.

Required Qualifications

- 2 to 3 years of relevant experience in copywriting, advertising, or creative strategy roles.
- Excellent written communication skills with a strong ability to tell engaging stories.
- Solid understanding of digital advertising, audience targeting, and crafting conversion-focused messaging.
- Proven ability to generate fresh creative ideas and persuasive advertising concepts.
- Familiarity with Meta Ads, Google Ads, and performance marketing principles is preferred.
- Strong research, analytical, and problem-solving skills to support data-driven creative decisions.
- A portfolio showcasing previous ad copies, scripts, or creative campaigns is highly desirable.

This position requires the candidate to work on-site in Rawalpindi, fostering close collaboration with the creative and marketing teams. Unity Films offers a dynamic environment where creativity and strategic thinking are highly valued, providing an excellent opportunity for professionals looking to advance their careers in digital advertising and creative strategy.