Pak Turk Maarif International Schools & Colleges is seeking a skilled Content Writer - Communications Specialist to join their communications team in Islamabad. The ideal candidate will have a minimum of two years of experience in content writing, research, fact-checking, editing, and proofreading. This role focuses on creating clear, engaging, and accurate institutional communications across various platforms. The Content Writer will draft materials such as website news, event reports, programme descriptions, and social media content, ensuring all communications align with approved language standards and corporate messaging. Collaboration with academic and administrative departments is essential to translate complex technical or programme-specific information into accessible messages for diverse audiences. The position requires excellent coordination skills to work effectively across multiple campuses and departments, supporting the PR Manager and working closely with the Digital Marketing & Creative Lead.
Key Responsibilities
- Draft, edit, and proofread institutional communications while adhering to approved language and communication standards.
- Review grammar, syntax, terminology, tone, factual accuracy, and consistency before publication.
- Prepare and update website news, announcements, programme descriptions, event reports, and institutional updates in coordination with relevant departments.
- Identify and coordinate the revision of outdated website content to maintain accuracy.
- Manage Parent Portal announcements, notices, and other parent-facing communications.
- Develop content for official communication channels including social media captions, website articles, and internal communications.
- Adapt institutional messages appropriately for different audiences and platforms to ensure clarity and engagement.
- Collaborate with academic and administrative teams to convert technical or programme-specific data into clear, public-facing content.
- Maintain consistency in institutional terminology, programme names, campus names, and corporate messaging across all communications.
- Maintain an editorial calendar to schedule announcements, campaigns, events, and other institutional communications.
- Develop and maintain standard templates for announcements, news stories, website articles, and parent communications.
- Conduct final editorial reviews of major publications and promotional materials prior to release.
- Coordinate the alignment of text and visual content with the Digital Marketing & Creative Lead.
- Organize and archive approved texts, announcements, website content, and communication templates systematically.
- Support the PR Manager in preparing major institutional publications, official campaigns, and communication packages.
- Establish and maintain a structured newsfeed network across campuses to ensure regular collection, verification, and publication of school updates and achievements.
- Coordinate with designated campus focal points to maintain timely and consistent information flow to the central public relations department.
Required Qualifications
- Minimum of 2 years of professional experience in content writing, editing, and proofreading.
- Strong research and fact-checking skills to ensure accuracy and reliability of information.
- Excellent command of grammar, syntax, and institutional language standards.
- Proven ability to write clear, engaging, and audience-appropriate content across multiple platforms.
- Experience working collaboratively with academic and administrative teams.
- Strong organizational skills to manage editorial calendars, templates, and archives.
- Ability to coordinate effectively with multiple stakeholders and departments without direct team management responsibilities.
Preferred Qualifications and Benefits
While specific benefits are not detailed, candidates with experience in educational institutions or international school environments will be preferred. The role offers an opportunity to contribute to a reputable international school system, working closely with a dynamic communications and marketing team to shape the institution’s public image and engagement.
This position is ideal for a detail-oriented communications professional who thrives in a collaborative environment and is passionate about crafting clear, impactful institutional content.