Copywriter & Ads Creative Strategist

Unity Films, based in Rawalpindi, Pakistan, is seeking a creative and detail-oriented Copywriter & Ads Creative Strategist to join their team on a full-time, on-site basis. The ideal candidate will be responsible for crafting compelling advertising concepts, persuasive copy, and engaging content tailored for digital marketing campaigns. This role requires a strong understanding of audience psychology, storytelling, and performance-driven creative strategies aimed at enhancing brand engagement and driving conversions. Candidates should bring 2 to 3 years of relevant experience and demonstrate the ability to develop innovative advertising ideas that resonate with target audiences.

Key Responsibilities
- Write persuasive ad copy, including headlines, hooks, captions, and video scripts for various digital advertising campaigns.
- Develop creative concepts and advertising angles specifically for platforms such as Meta Ads, Google Ads, and other digital channels.
- Conduct thorough research on target audiences, market trends, and competitors to identify effective messaging opportunities.
- Collaborate closely with designers, video editors, and marketing teams to ensure seamless execution of creative campaigns.
- Prepare detailed creative briefs for static ads, video ads, and other marketing materials.
- Test different copy variations and creative approaches to optimize campaign performance and improve results.
- Maintain brand consistency and ensure high-quality written communication across all platforms.

Required Qualifications
- 2 to 3 years of relevant experience in copywriting, advertising, or creative strategy roles.
- Excellent written communication and storytelling skills, with the ability to craft engaging and persuasive content.
- Strong understanding of digital advertising, audience targeting, and conversion-focused messaging.
- Ability to generate fresh creative ideas and develop compelling advertising concepts.
- Proficient research, analytical, and problem-solving skills to support strategic decision-making.

Preferred Qualifications and Benefits
- Familiarity with Meta Ads, Google Ads, and performance marketing is highly preferred.
- A portfolio showcasing previous ad copies, scripts, or creative campaigns will be considered an advantage.

This position requires the candidate to work on-site at the Rawalpindi office, fostering close collaboration with the creative and marketing teams. Unity Films offers an opportunity to work in a dynamic environment where creativity and strategic thinking are highly valued.