Copywriter

Pavago is seeking a full-time, remote Conversion-Focused Copywriter to craft persuasive, results-driven copy for landing pages, email campaigns, paid ads, and marketing funnels. This role demands a strategic writer who understands that effective copy not only sparks creativity but also drives clicks, leads, conversions, and revenue. You will collaborate with marketing and design teams across diverse industries such as healthcare, restaurants, fitness, e-commerce, and professional services to continuously test and optimize messaging for maximum impact.

Key Responsibilities

- Write high-converting landing pages, sales pages, and lead-generation funnels, developing messaging tailored to the top, middle, and bottom of the funnel (TOFU, MOFU, BOFU).
- Enhance headlines, offers, calls-to-action (CTAs), and conversion flows while working closely with designers to ensure alignment between copy and visuals.
- Create cold emails, nurture sequences, newsletters, and promotional campaigns, crafting lifecycle messaging aimed at acquisition, retention, and re-engagement.
- Optimize subject lines, hooks, CTAs, and email flows, adapting messaging for various audience segments.
- Develop conversion-focused copy for paid advertising channels including Meta, Google, LinkedIn, and others, producing hooks, angles, headlines, and messaging variations.
- Support ongoing creative testing and campaign iterations based on performance data.
- Conduct audience and competitor research to inform copy strategy.
- Assist with SEO-aware website and landing page copywriting.
- Analyze engagement and conversion metrics, participating in A/B testing and conversion rate optimization (CRO) efforts across headlines, CTAs, offers, and messaging.

Required Qualifications

- Minimum of 3 years’ experience in copywriting, direct-response, or conversion marketing.
- A strong portfolio showcasing landing pages, emails, ads, or funnel copy.
- Experience writing for both B2B and B2C audiences.
- Deep understanding of direct-response and conversion copywriting principles.
- Excellent written English skills with the ability to adapt voice and messaging across industries.
- Familiarity with key performance metrics such as click-through rate (CTR), conversion rate (CVR), open rates, and overall conversions.
- Proven ability to manage multiple projects effectively in a remote work environment.

Preferred Qualifications and Benefits

- Experience with marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel.
- Background in paid advertising campaign management.
- Knowledge of SEO and search intent.
- Hands-on experience with A/B testing and CRO.
- Industry experience in e-commerce/DTC, SaaS, healthcare, fitness, restaurant, or local services.
- Skills in user-generated content (UGC) or video sales letter (VSL) scriptwriting.
- Familiarity with AI-assisted copywriting workflows.

What Success Looks Like

Success in this role is measured by improved landing page and funnel conversion rates, strong email engagement and click-through performance, more effective ad hooks and messaging, consistent testing and optimization based on campaign data, and the timely delivery of high-quality copy.

Interview Process

The selection process includes an application review, a Spark Hire introductory video, portfolio and writing sample evaluation, a client interview, followed by an offer and onboarding.

Qualified candidates will receive an invitation to complete a brief introductory video. Applicants should submit a resume, portfolio or writing samples, examples of landing pages, emails, ads, or campaigns, and measurable results such as CTR, CVR, open rates, leads, or conversions.

If you excel at combining persuasive writing, audience psychology, and performance data to create copy that converts, this opportunity is an excellent fit.