Copywriter

Sprouto, a dynamic company focused on enhancing businesses' digital presence through innovative solutions, is seeking a talented and experienced Copywriter to join their team on-site in DHA Phase 8, Lahore. This full-time role offers a competitive monthly salary ranging from PKR 60,000 to 80,000, depending on experience, with working hours from 1:00 PM to 10:00 PM. The ideal candidate will have 2 to 3 years of professional copywriting experience and a strong command of English to create engaging, persuasive, and high-quality content that supports brand growth and marketing objectives.

Key Responsibilities

- Develop compelling website content, including service and landing pages, ensuring clear, persuasive messaging and consistent brand voice.
- Write copy for digital marketing campaigns, advertisements, email newsletters, and promotional materials tailored to various audiences and platforms.
- Produce SEO-friendly content such as blogs and articles by conducting keyword research and collaborating with SEO specialists to optimize performance.
- Create engaging social media copy, including LinkedIn posts and brand messaging, while maintaining a consistent tone across all channels.
- Conduct research on industry trends, competitors, and target audiences to generate relevant content ideas that enhance brand awareness and lead generation.
- Proofread and edit all content to ensure accuracy, clarity, and quality.
- Utilize AI writing tools like ChatGPT, Claude, and Gemini to assist with research and brainstorming, while refining AI-generated drafts to maintain originality and editorial standards.

Required Qualifications

- 2 to 3 years of professional experience in copywriting or content writing.
- Excellent written English skills with strong grammar and the ability to produce clear, engaging, and persuasive marketing copy.
- Proven experience writing website content, blogs, landing pages, and marketing materials.
- Basic understanding of SEO principles and keyword optimization.
- Ability to adapt writing style to suit different audiences and platforms.
- Strong research, proofreading, and editing capabilities.
- Familiarity with digital marketing and content marketing concepts.
- Practical knowledge of AI writing tools.
- Ability to manage multiple projects and meet deadlines efficiently.
- Strong communication skills and keen attention to detail.
- A portfolio showcasing previous writing work is required.

Preferred Qualifications and Benefits

- Experience working within a digital marketing agency, software house, or established business environment.
- Familiarity with WordPress or other content management systems.
- Understanding of B2B marketing and website conversion-focused copywriting.
- Experience creating LinkedIn content and professional business communications.

Joining Sprouto offers the opportunity to work with a growing company serving international markets, collaborate with marketing, SEO, and design professionals, and contribute creative ideas to impactful campaigns. The role provides a platform for professional growth and skill development across various industries and digital platforms, supported by a competitive salary aligned with your experience and expertise.

Candidates are encouraged to apply by submitting a CV along with a portfolio that includes samples of website copy, blogs, landing pages, or marketing campaigns. Highlighting examples of content that delivered measurable results and detailing experience with writing, SEO, and AI tools will strengthen your application. Strong English writing skills, creativity, and practical copywriting experience will be prioritized.

Join Sprouto and help craft powerful, engaging content that effectively communicates our brand story and drives business success.