Creative Content Strategist

Unity Films, based in Rawalpindi, Pakistan, is seeking a creative and detail-oriented Copywriter & Ads Creative Strategist to join their team on a full-time, on-site basis. The ideal candidate will have 2 to 3 years of experience in copywriting or advertising and possess a strong understanding of audience psychology, storytelling, and performance-driven creative strategies. This role focuses on developing compelling advertising concepts and persuasive copy to enhance brand engagement and drive conversions across digital marketing campaigns.

Key Responsibilities

- Write persuasive ad copy, headlines, hooks, captions, and video scripts tailored for digital advertising campaigns.
- Develop innovative creative concepts and advertising angles specifically for platforms such as Meta Ads, Google Ads, and other digital channels.
- Conduct thorough research on target audiences, market trends, and competitors to identify effective messaging opportunities.
- Collaborate closely with designers, video editors, and marketing teams to bring creative campaigns to life.
- Create detailed creative briefs for static ads, video ads, and various marketing materials.
- Test multiple copy variations and creative approaches to optimize campaign performance.
- Maintain brand consistency and ensure high-quality written communication across all platforms.

Required Qualifications

- 2 to 3 years of relevant experience in copywriting, advertising, or creative strategy.
- Excellent written communication and storytelling skills, with the ability to craft engaging and persuasive content.
- Strong understanding of digital advertising, audience targeting, and conversion-focused messaging.
- Ability to generate fresh creative ideas and develop compelling advertising concepts.
- Familiarity with Meta Ads, Google Ads, and performance marketing is preferred.
- Strong research, analytical, and problem-solving abilities.
- A portfolio showcasing previous ad copies, scripts, or creative campaigns is highly desirable.

Unity Films prefers candidates who can work on-site in Rawalpindi and encourages female applicants to apply. This role offers the opportunity to contribute to dynamic digital marketing campaigns within a collaborative and creative environment.