Creative Content Writer - B2B

We are seeking a creative and research-driven content writer with 4 to 5 years of B2B writing experience to develop compelling content for our wholesale website, LinkedIn, and relevant professional community platforms. The ideal candidate will blend original thinking with a deep understanding of the audience and thorough research to produce content that enhances organic visibility, strengthens professional networks, and drives business growth.

Key Responsibilities

- Write and update wholesale website content, including landing pages, product category pages, partnership pages, and other business-focused web copy.
- Create press releases, case studies, SEO blogs, LinkedIn articles, newsletters, research documents, gated resources, and email campaigns.
- Develop original, tailored content for different buyer groups, markets, platforms, and campaign goals.
- Plan and produce content for LinkedIn company pages and leadership profiles, including posts, articles, carousels, and thought leadership pieces.
- Enhance LinkedIn organic visibility through relevant content, consistent publishing, strategic distribution, and meaningful audience engagement.
- Identify, build, and nurture B2B communities across LinkedIn, industry groups, forums, and other professional platforms.
- Create community-specific content, initiate discussions, respond to questions, and moderate conversations in the brand’s voice.
- Build relationships with customers, partners, and industry professionals to support interviews, shared content, and community participation.
- Use community feedback and discussions to identify customer challenges, content opportunities, and relevant business inquiries.
- Research industry trends, competitors, and market developments to produce timely and credible content.
- Gather information from internal teams and external stakeholders, verifying facts, statistics, quotations, and sources before publication.
- Prepare clear creative briefs for designers, covering messaging, visual concepts, branding, and format requirements.
- Apply SEO fundamentals and clear calls to action to improve website discoverability and support the buyer journey.
- Maintain content calendars, coordinate approvals, and manage delivery deadlines across departments.
- Track website, LinkedIn, and community performance, maintain accurate reporting data, and recommend improvements based on results.

Required Qualifications

- 4 to 5 years of relevant B2B content writing experience, supported by a portfolio showcasing creative and business-focused work.
- Experience writing for wholesale or other B2B websites, with an understanding of retailers, distributors, gyms, clubs, and business buyers.
- Proven ability to write press releases, case studies, LinkedIn articles, blogs, campaigns, and website copy.
- Strong creative writing and copywriting skills, with the ability to develop fresh angles and adapt messaging to specific audiences.
- Practical experience with LinkedIn content strategy, organic visibility, content distribution, and audience engagement.
- Hands-on experience in community building, professional relationship development, and discussion management across relevant platforms.
- Understanding of community audiences, platform guidelines, and how to contribute useful content that encourages participation.
- Strong research, interviewing, editing, and proofreading skills.
- Knowledge of SEO fundamentals, buyer journeys, and content performance metrics.
- Ability to track reach, impressions, engagement, follower and community growth, website traffic, and relevant inquiries.
- Strong reporting skills, including maintaining consistent data and turning findings into practical content decisions.
- Familiarity with AI prompting for research, ideation, and drafting, supported by original writing, fact-checking, and editorial judgment.
- Clear communication, coordination, and creative briefing skills.
- Strong decision-making, attention to detail, and ability to manage multiple deadlines.
- Willingness to learn, take ownership, and adapt based on feedback and results.

Preferred Qualifications and Benefits

- Fuel allowance.
- Medical insurance.
- Free lunch facility (in-house).
- Gym passport with access to panel gyms free of cost.
- Participatory fund.
- Market-competitive salary.
- Learning and challenging work environment.
- Positive and supportive work culture.
- Paid time off.
- Group life insurance.
- Maternity leave and additional benefits.

This role offers an excellent opportunity to contribute to a dynamic B2B environment while growing professionally in a supportive and engaging workplace.