Creative Design Lead

We are looking for a highly creative and hands-on Creative Design Lead to define and elevate the visual identity and creative direction for multiple lifestyle, beauty, fragrance, and experiential brands. This role requires strong graphic design expertise to transform ideas into engaging visual experiences, covering everything from concept development and storyboarding to AI-assisted ideation, packaging design, campaign creation, and final execution. The successful candidate will collaborate closely with the founders to bring innovative products, campaigns, and brand experiences to life. This is a full-time, on-site position.

Key Responsibilities

Brand & Creative Development
- Develop and refine visual identities across multiple brands.
- Create campaign concepts, launch themes, and storytelling frameworks.
- Translate business objectives into compelling brand experiences.
- Build and maintain comprehensive brand guidelines and creative systems.

Graphic Design & Visual Communication
- Design packaging, labels, presentations, product cards, and marketing collateral.
- Produce high-quality social media content and campaign assets.
- Develop creative materials for digital, print, retail, and events.
- Ensure consistency across all customer touchpoints.

Content & Storytelling
- Create mood boards, storyboards, and detailed creative briefs.
- Develop visual narratives for product launches and marketing campaigns.
- Collaborate with marketing and product teams to craft meaningful customer experiences.

AI-Powered Creative Production
- Utilize AI tools to accelerate creative workflows, concept generation, image creation, and content development.
- Refine AI-generated outputs into polished, brand-ready creative assets.
- Stay informed on emerging AI technologies and creative trends.

Creative Leadership
- Coordinate and manage photographers, videographers, printers, freelancers, and external agencies as needed.
- Review creative outputs to maintain high standards of quality and brand consistency.
- Support client presentations, workshops, and business development efforts.

Innovation & Concept Development
- Develop new product, campaign, and customer experience concepts across multiple brands.
- Research global trends in beauty, fragrance, fashion, lifestyle, retail, and experiential sectors.
- Translate consumer insights into commercially viable creative ideas.
- Present mood boards, concepts, and creative opportunities directly to leadership.
- Continuously identify opportunities to strengthen brand differentiation and customer engagement.

Required Qualifications

- 4 to 7 years of professional experience in graphic design and branding.
- Strong portfolio showcasing branding, packaging, social media, campaign development, and visual storytelling.
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Experience with Figma, Canva, and other modern creative tools.
- Solid understanding of typography, layout, composition, and visual hierarchy.
- Proven ability to manage projects from concept through to final execution.
- Excellent communication, presentation, and storytelling skills.
- Strong organizational skills with the ability to handle multiple projects simultaneously.

Preferred Qualifications

- Experience within beauty, fragrance, fashion, lifestyle, luxury, or consumer brands.
- Experience directing photoshoots, content creation, and campaign production.
- Knowledge of video editing and motion graphics.
- Familiarity with AI creative tools such as ChatGPT, Midjourney, Adobe Firefly, Runway, Kling, Canva AI, or similar platforms.

What Success Looks Like

Success in this role means creating beautiful, premium visual identities and packaging, developing compelling campaign concepts and narratives, producing engaging social media content and launch creatives, leveraging AI tools to boost creative output and efficiency, building mood boards and storyboards, directing photography and video production, and consistently bringing fresh ideas inspired by global beauty, fashion, fragrance, and lifestyle trends.

Application Requirements

Candidates should prepare an updated resume/CV and a portfolio (PDF or website link) demonstrating relevant work. Additional information to include are current and expected monthly salary, notice period or earliest joining date, portfolio link, and LinkedIn profile.